Traditionally European firms have opted for hiring Americans to sell their products in the United States. However, the recent enactment of the Americans With Disabilities Act 1990 (ADA) highlights the growing complexity of discrimination regulation in the United States. Even before enactment of this landmark legislation the number of federal suits alleging workplace discrimination in the United States was staggering: 7,613 suits in 1989 compared with only 336 in 1970336 in (Wynter, 1991. Given this litigious environment, European companies that choose to hire Americans for their US operations must be aware of the legal implications of all selection practices.Consider the following situation. An American salesperson resigns without notice. His sales manager must quickly find a replacement. As a result, the manager solicits recommendations from the existing salesforce for a replacement. An ideally suited candidate (who happens to be white and male) is recommended by several salespeople. The manager is very pleased with this selection as he fits in well with both the existing salesforce (predominantly white males) and the customer base (also predominantly white males).Without any intent to discriminate, this sales manager has opened his company up to the very real possibility of adverse legal action. In spite of the fact that most firms use employee referrals in searching for new salespeople (Recruiting and Selection Procedures, 1988), this manager's practice of only seeking references from a white male-dominated salesforce may be considered discriminatory as it tends to limit the hiring of minorities (Dee, 1987).Understanding American discrimination legislation and avoiding any hint of discrimination is difficult for American management (Shepherd and Heartfield, 1991). Undoubtedly, it is even more difficult for the European expatriate who is new to the American culture [1]. The purpose of this article is to provide the sales manager, either European or American, with the basic information needed for a comprehensive orientation to non-discriminatory selection practices in the United States. To that end, we will overview four problematic areas in the selection process. The managerial implications of a proactive strategy that avoids these troublesome areas will then be discussed. To facilitate this