Disintegrated Market Orientation and Firm Performance: Moderating Effect of Entrepreneurial Orientation

Hussain, Jawad; Bibi, Palwasha; Ahmad, A.; Bilal, Hazrat

doi:10.26710/jafee.v7i1.1589

Cited by 4 publications

(1 citation statement)

References 71 publications

(56 reference statements)

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“…The Innovativeness of SMEs is one of the essential components of the growth of small businesses (Mkalama, B., Ndemo, B., Maalu, J., & Pokhariyal, G., 2021). A survey to unravel the interplay of strategic orientations in improving the performances of manufacturing small businesses found that entrepreneurial orientation enhances market orientation's significant positive impact on SMEs' performances (Hussain, J., Bibi, P., Ahmad, A., & Bilal, H., 2021). A study revealed that entrepreneurial orientation does not influence the performance of the firms but suggested that when a firm introduces innovation into its products, it influences performance (Hendayana, 2021).…”

Section: Entrepreneurial Orientationmentioning

confidence: 99%

A Review of Critical Success Factors Influencing the Success of SMEs

Gumel¹,

Bardai

2023

SBR

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Objective: Critical success factors models for SMEs provide information to SMEs that were utilized to develop policies and strategies for best business practices that will mitigate failures. The objective was to review SME articles and books to identify CSFs influencing their success.Design: The article reviewed the literature on SMEs and identified critical success factors that influence the success of SMEs across locations and industries. Findings: Twenty-five critical success factors of SMEs were identified, and many more are considered part of them. Policy Implications: The paper will enable entrepreneurship researchers to understand the CSFs for application as variables in future CSFs models and SME operators for best business practices to reduce failure and grow/develop economies. Originality: The article is an exhaustive literature review of SME articles and books identifying the CSFs influencing their success.

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Section: Entrepreneurial Orientationmentioning

confidence: 99%

A Review of Critical Success Factors Influencing the Success of SMEs

Gumel¹,

Bardai

2023

SBR

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Mediating role of green marketing orientation in stakeholder risk and new product success relationship among European multinational enterprises in Ghana

Borah

Pomegbe

Dogbe³

2022

SBR

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Purpose This study aims to assess the mediating role of green marketing orientation (GMO) dimensions in the relationship between stakeholder risk and new product success among European multinational enterprises (EMNEs) in Ghana. Design/methodology/approach The study was based on primary data gathered from 302 EMNEs in Ghana. After various validity and reliability checks, structural equation modeling in Amos (v.23) was performed to estimate the various relationships hypothesized in the study. Findings The study finds that stakeholder risk had a significant negative effect on the success of EMNEs’ new products. This negative effect is, however, nullified by the positive mediating effects of strategic green marketing orientation, tactical green marketing orientation and internal green marketing orientation. Research limitations/implications GMO is highly regarded as context-specific, with unique characteristics. Implying that the interpretation of results from the GMO framework should be on the backdrop of the social, cultural political and economic environment. Practical implications Stakeholder risk posed a significant challenge to the success of EMNEs, whose operations are monitored not just by domestic stakeholders but also international stakeholders. The actions and inactions of these EMNEs affect the overall image of the mother firm and are, therefore, expected to operate within acceptable norms. Social implications The adoption of GMOs increases the success of new products, as firms receive a social license for their environmentally friendly operations. GMO also helps in solving societal concerns for environmental protection, which is very paramount in this 21st century. Originality/value Past studies have largely focused on stakeholder pressure; however, this study focuses on the risks associated with those pressures and how these risks influence the success of new products.

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Market orientation and organizational performance in telecommunication: The moderating role of strategic marketing

Deborah Akintola,

O. Ighomereho,

Sola Afolabi

et al. 2024

Innovative Marketing

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The study examines the influence of market orientation on the performance of mobile operators in the telecommunication industry and the moderating effect of strategic marketing on the relationship. Based on a cross-sectional survey of 286 management staff of the four largest mobile operators in Nigeria (MTN, Glo, 9Mobile, Airtel), an empirical evidence was established. The data were analyzed using descriptive statistics and Structural Equation Modeling (SEM). The SEM outlined the connection between the dimensions of market orientation and organizational performance. The findings revealed that inter-functional coordination (β = 0.485, t = 2.542, p = 0.013 &lt; 0.05) and customer orientation (β = 0.245, t = 2.043, p = 0.038 &lt; 0.05) significantly influence organizational performance, while competitor orientation (β = 0.159, t = 1.870, p = 0.065 &lt; 0.05) has no discernible effect. It was also found that strategic marketing has a major impact on organizational performance (β = 0.466, t = 4.175, p = 0.000 &lt; 0.05), but it has no moderating influence on the relationship between market orientation and organizational performance (β = 0.032, t = 0.445, p = 0.665 &gt; 0.05). This implies that strategic marketing has a direct effect on organizational performance and not a moderating effect. Therefore, the study recommends that market orientation especially customer orientation and inter-functional coordination, as well as strategic marketing, should become a culture in the telecommunication industry.

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Disintegrated Market Orientation and Firm Performance: Moderating Effect of Entrepreneurial Orientation

Cited by 4 publications

References 71 publications

A Review of Critical Success Factors Influencing the Success of SMEs

A Review of Critical Success Factors Influencing the Success of SMEs

Mediating role of green marketing orientation in stakeholder risk and new product success relationship among European multinational enterprises in Ghana

Market orientation and organizational performance in telecommunication: The moderating role of strategic marketing

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