Disinformation ‘Gatecrashes’ Tourism: An Empirical Study

Abstract

Disinformation poses a formidable threat to the tourism industry, but empirical studies remain limited. Recognizing this escalating crisis, this study undertakes a theoretically grounded cross-country investigation of political disinformation and its crippling consequences on the travel and tourism sector. While the pre-pandemic analysis from 2018 constituting 160 countries demonstrates the impact of foreign disinformation on the sector’s performance, a supplemental analysis from 2021 comprising 117 countries highlights domestic disinformation emerging as a greater threat over disinformation from foreign operatives. Qualitative insights are presented for specific configurations. The study overcomes theoretical vagueness around disinformation as a phenomenon and provides a robust theoretical foundation anchored on agenda-building and soft power theories for the understanding of disinformation and its impact on tourism performance.