“…Second, our experimental setup did not allow us to use physiological methods to measure participants' level of sexual arousal. Instead, we relied on self-report measures that have been shown to only weakly (Chivers et al, 2010) or even negatively (Grauvogl et al, 2015) correlate with genital measures of sexual arousal, such as vaginal pulse amplitudes. In fact, self-reported sexual arousal may reflect more of a higher-order conscious appraisal of sexual cues, and therefore be more open to personal influences such as the cultural meaning of particular sexual cues, as compared to genital measurements that may represent faster and more unconscious information processing (Janssen, Everaerd, Spiering, & Janssen, 2000;Janssen, Prause, & Geer, 2007).…”