Disengagement toward brand-based online communities: The role of culture

Kumar, Aman; Shankar, Amit

doi:10.1080/08911762.2023.2175757

Cited by 20 publications

(7 citation statements)

References 92 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Inertia is the resistance of some element to remain unchanged. The cause of inertia is resistance to change (Kumar and Shankar, 2023). Inertia in decision-making is the tendency of retail investors not to change their portfolios.…”

Section: Inertiamentioning

confidence: 99%

Should I invest or not? Investigating the role of biases and status quo

Mamidala,

Kumari,

Singh

2023

QRFM

View full text Add to dashboard Cite

Purpose The purpose of this study is to examine the behaviour of retail investors while making an investment decision and how it gets affected by the behavioural biases of the investors using a moderated-mediation framework. Design/methodology/approach A mixed method approach has been used to fulfil the objectives of the study. In the first study, a qualitative analysis of the interviews with 15 retail investors was conducted. As part of the quantitative study, a total of 201 responses from Indian retail investors were collected using systematic sampling and analysed using structural equation modelling and Process Macro. Findings The results indicate that anchoring bias, availability bias, herding bias, switching cost, sunk cost, regret avoidance and perceived threat have a significant effect on retail investors’ investing intention. The attitude of the investors towards investing decisions mediates the effects of behavioural bias and the status quo on investment intention. The results of the moderated-mediation analysis indicate that mediating effect of attitude varied at the low and high-risk aversion of investors. Practical implications The findings of this study will help regulators and retail investors to understand the critical behavioural biases which affect the investors’ investing intention. Originality/value The paper contributes to the literature on investors’ behaviour, status quo bias theory (SQB) and behavioural bias. This study uniquely proposes a moderated-mediation framework to understand the effects of biases on retail investors’ investment intention.

show abstract

Section: Inertiamentioning

confidence: 99%

Should I invest or not? Investigating the role of biases and status quo

Mamidala,

Kumari,

Singh

2023

QRFM

View full text Add to dashboard Cite

show abstract

“…The extant literature has stated several risks leading to perceived sacrifice or loss for the consumers (Forsythe and Shi, 2003; Kumar et al , 2023; Shankar et al , 2023). Users feel internet transactions are riskier than face-to-face transactions (Bojjagani et al , 2023; Kumar and Shankar, 2023). Such perceived risk is even more for low-literate and poor BOP consumers (Hussain et al , 2019).…”

Section: Literature Reviewmentioning

confidence: 99%

Reaching out to the bottom of the pyramid to achieve financial inclusion

Shankar

2023

JGR

View full text Add to dashboard Cite

Purpose This study aims to explore the factors influencing the bottom of the pyramid (BOP) consumers’ adoption and usage intention towards mobile payment (m-payment) to achieve financial inclusion and sustainable development goals. Design/methodology/approach A qualitative research design is used to explore the enablers and inhibitors that influence BOP consumers’ m-payment adoption and usage intention. To collect the qualitative responses, semi-structured in-depth interviews with BOP respondents were conducted. The thematic analysis using the text mining technique will be used to analyse qualitative data for exploring the predominant factors affecting m-payment adoption intention and usage. Findings The results suggested awareness, social influences and self-efficacy as crucial enablers and privacy and security risks and vulnerability concerns as crucial inhibitors towards m-payment adoption and usage. Originality/value As a novel contribution to the BOP, financial inclusion, sustainable development goals and m-payment literature, this study unfolds several unknown perceived benefits and perceived sacrifices that influence the BOP consumers’ m-payment adoption intention and usage. The study’s findings help the government and banks formulate and implement strategies to achieve financial inclusion among BOP consumers.

show abstract

“…This includes interactive content, real-time responses, and community building (Ahmad & Rosli, 2023). By actively participating in online conversations, a brand can strengthen its presence and foster a sense of community among customers (Behl & Jain, 2023). Tailoring digital interactions based on customer preferences is a key component of the digital strategy model.…”

Section: Introductionmentioning

confidence: 99%

Digital Strategy Model in Strengthening Brand Image to Maintain Customer Loyalty (Case Study on Umrah and Hajj Travel Agency)

Suryawan,

Kamsariaty,

Perwitasari

et al. 2024

EAJMR

View full text Add to dashboard Cite

The aim of this paper is to provide an overview of literature on digital strategy, brand image, and customer loyalty, contributing a strengthened perspective to this discourse. This paper employs a qualitative methodology, utilizing a literature review model based on findings from papers related to the variables within this study over the past eight years. The outcomes of this paper aim not only to reinforce existing implementation findings but also to contribute to and enrich the research field. The Digital Strategy Model has proven to be a valuable asset for Umrah and Hajj travel agencies in shaping brand image and maintaining customer loyalty. As the digital landscape evolves, a commitment to innovation, personalization, and customer trust will be crucial for sustained success in this competitive industry. Implementing these recommendations, Umrah and Hajj travel agencies can optimize their digital strategies, ensuring a holistic and customer-centric approach that fosters brand loyalty and satisfaction in the digital era.

show abstract

Disengagement toward brand-based online communities: The role of culture

Cited by 20 publications

References 92 publications

Should I invest or not? Investigating the role of biases and status quo

Should I invest or not? Investigating the role of biases and status quo

Reaching out to the bottom of the pyramid to achieve financial inclusion

Digital Strategy Model in Strengthening Brand Image to Maintain Customer Loyalty (Case Study on Umrah and Hajj Travel Agency)

Contact Info

Product

Resources

About