This article presents a theoretical analysis on international socioenvironmental conferences and agreements organized by the United Nations, which, concerned about climate change, biodiversity loss, among other environmental consequences, have resorted to international cooperation tools to seek ways to preserve the planet. The United Nations conferences were developed in order to promote the sustainable management and the overall commitment with the assumptions of more equitable development. Among the conferences and meetings, stand out Stockholm in 1972, the ECO-RIO in 1992 This study brings relevant considerations on innovative issues that covering the sustainable development and its consequences for the environment, taking into account the current context in which the world is passing away. Thus, we understood that, although the structural foundations of green marketing are essential in the scope of international socio-environmental conferences and agreements, a stronger awareness is necessary among the world's population, especially with regard to consumer culture. ., v.9, n.3, p. 741-763, jul./set. 2016 -ISSN 1981-9951 -e-ISSN