Abstract:This article provides rationale for making strategic changes to the content of the scientific report. The necessity to put in the discourse of the scientific report two formations of strategic preferences at once is justified: on the one hand, the description of the scientific results as a product of conceptualization of scientific experience, and on the other hand, -alignment of marketing strategies as a tool for its commercialization.The paper shows the basic tool conceptualization of scientific experience w… Show more
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