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Traditional research on anglicisms has been undertaken in different media corpora. However, the media, both agents of globalisation and affected by globalising flows, and how they operate within global flows of messages and linguistic resources that characterise our mediatised societies have not been given sufficient attention in these studies. In addition, the German media have been repeatedly criticised for using anglicisms without explaining these, causing comprehension problems. By examining novel anglicisms on German radio from a journalistic perspective, this article shows that acknowledging journalists’ language practices gives a more detailed picture of the specific language used on air. This article includes an analysis of novel anglicisms in a self-compiled radio corpus and an examination of interview statements made by radio journalists on their use of novel anglicisms in radio content. The findings show that the claim made by previous research is rather oversimplified. Instead, a complex web of normative forces that shape how novel anglicisms are made comprehensible on radio is revealed, which includes the constraints of the medium, stylistic and journalistic genre conventions, the target audience, and the language perceptions of journalists.
Traditional research on anglicisms has been undertaken in different media corpora. However, the media, both agents of globalisation and affected by globalising flows, and how they operate within global flows of messages and linguistic resources that characterise our mediatised societies have not been given sufficient attention in these studies. In addition, the German media have been repeatedly criticised for using anglicisms without explaining these, causing comprehension problems. By examining novel anglicisms on German radio from a journalistic perspective, this article shows that acknowledging journalists’ language practices gives a more detailed picture of the specific language used on air. This article includes an analysis of novel anglicisms in a self-compiled radio corpus and an examination of interview statements made by radio journalists on their use of novel anglicisms in radio content. The findings show that the claim made by previous research is rather oversimplified. Instead, a complex web of normative forces that shape how novel anglicisms are made comprehensible on radio is revealed, which includes the constraints of the medium, stylistic and journalistic genre conventions, the target audience, and the language perceptions of journalists.
En este artículo nos ocupamos de los juegos de palabras exhibidos en la cartelería comercial del paisaje lingüístico de la ciudad de Bahía Blanca, en la región dialectal bonaerense del español de la Argentina. La identificación y comprensión por parte del eventual interlocutor de un juego de palabras es precisamente lo que le otorga sentido al juego y lo vuelve potencialmente exitoso. Es por esto que las elecciones lingüísticas de los emisores al momento de crear un juego lingüístico se ven limitadas: se juega únicamente con aquello que, se presume, será reconocido y entendido en clave lúdica. En este estudio, atendemos a los textos expuestos en el espacio público que muestran un uso lúdico del lenguaje, focalizando nuestra atención, concretamente, en la identificación de las lenguas empleadas para construir los juegos de palabras, los recursos lingüísticos utilizados y los conocimientos necesarios –lingüísticos y/o extralingüísticos– para el reconocimiento y comprensión de cada juego de palabras. A través del estudio de estas elecciones lingüísticas, procuramos aportar al análisis de valoraciones culturales y configuraciones lingüísticas socialmente extendidas, de las que el paisaje lingüístico es testimonio.
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