Increased transcriptional activity of the c-Ha-ras gene product is correlated with induction of several important human tumor types. For this reason, we have investigated the nature of the c-Ha-ras promoter and the factors that regulate its expression. Using Si and primer extension analysis of c-Ha-ras RNA from EJ cells, we have identified 18 initiation sites within an upstream exon (exon -1) whose 3' end (the donor splice site [DI) is located 1,105 base pairs (bp) upstream of the ATG codon. The furthest-upstream initiation site is located -191 bp relative to D, and the furthest downstream is located -16 bp relative to D. Transient expression assays, in which a series of mutants spanning this region were ligated to a promoterless chloramphenicol acetyltransferase vector, functionally confirmed the position and extent of this promoter. Mutational analysis further located a 47-bp element located between -243 and -196 relative to D that up-regulated transcriptional activity of the promoter region by 20-to 40-fold. This region contained both a GC box known to bind SP1 and a CCAAT box. Insertion of a simian virus 40 enhancer 5' to the promoter up-regulated transcription from each initiation site by approximately 10-to 20-fold. We have also localized, both by chloramphenicol acetyltransferase assay and by SI analysis, a strong promoter operating in the direction opposite that of the gene and originating immediately 5' to the 47-bp regulatory region. The reverse promoter was found to have nine initiation sites between -248 and -278 relative to D.The members of the ras gene family were first identified as cellular homologs of the Harvey and Kirsten sarcoma virus oncogenes (21). Genes bearing a high degree of homology to the mammalian ras family have been identified in organisms from virtually every evolutionary group, including Drosophila (51, 59), yeasts (18), and slime mold (56). In mammals, the ras genes appear to be expressed in all cell types and at all developmental stages (48, 49). The high degree of evolutionary conservation and constitutive expression of these genes in different cell types has led to the suggestion that they fulfill some essential cellular functions (9).The human ras gene family (Ha-ras, K-ras, and N-ras) is highly conserved in the human genome and encodes structurally related proteins of approximately 21,000 daltons (60). The p21 proteins are localized at the plasma membrane (67), bind guanine nucleotides (58), and have weak GTPase activity (43). Furthermore, there is some structural homology between ras proteins and the G protein known to regulate hormone-sensitive adenylate cyclase activity (28). Again, this suggests a crucial role for these genes in cellular control. Direct support for this suggestion has come from several experimental systems. It has been shown that the ras proteins can induce cellular proliferation (5,22,50) and can also influence cellular differentiation (3, 31).Members of the ras oncogene family have been implicated in the etiology of a variety of naturally occurring...