“…Traditional intention measures are conceptualized as a motivation to act (Ajzen, 1991) or the degree to which someone has conscious plans to perform (or not perform) a specific behavior (Rhodes & Matheson, 2005;Warshaw & Davis, 1985). Intentions are key outcomes in persuasive strategies (McGuire, 1984), but main effects of framed messages have often been absent for fruit intake intentions (Brug, Ruiter, & van Assema, 2003;De Bruijn, Visscher, & Mollen, 2015;Dijkstra, Rothman, & Pietersma, 2011;Van Assema, Martens, Ruiter, & Brug, 2001) and other health-related intentions (Gallagher & Updegraff, 2012;O'Keefe & Jensen, 2007).…”