“…In recent years, both industry and academia have discovered and characterized many new hH 4 R ligands, mainly on the basis of hH 4 R binding affinity and specificity (Jablonowski et al, 2003;Terzioglu et al, 2004;Thurmond et al, 2004;Lim et al, 2005Lim et al, , 2006Liu et al, 2008;Smits et al, 2008;Igel et al, 2009;Strakhova et al, 2009;Schneider et al, 2010;Smits et al, 2010). The therapeutic value of such hH 4 R ligands is potentially very interesting, not only for pathologies such as airway inflammation and allergic rhinitis but also for other inflammatory conditions (inflammatory bowel disease and atopic dermatitis) .…”