The endogenous ligands for free fatty acid receptor 1 (FFA1) are medium and longer chain free fatty acids. However, a range of selective, small molecule ligands have recently been developed as tool compounds to explore the therapeutic potential of this receptor, whereas clinically employed thiazolidinedione "glitazone" drugs are also agonists at FFA1. Each of these classes of agonist was able to promote phosphorylation of the ERK1/2 mitogen-activated protein (MAP) kinases in cells able to express human FFA1 on demand. However, although both lauric acid and the synthetic agonist GW9508X produced rapid and transient ERK1/2 MAP kinase phosphorylation, the thiazolidinedione rosiglitazone produced responses that were sustained for a substantially longer period. Despite this difference, the effects of each ligand required FFA1 and were transduced in each case predominantly via G proteins of the G␣ q /G␣ 11 family. Different glitazone drugs also displayed markedly different efficacy and kinetics of sustainability of ERK1/2 MAP kinase phosphorylation. A number of orthosteric binding site mutants of FFA1 were generated, and despite variations in the changes of potency and efficacy of the three ligand classes in different functional end point assays, these were consistent with rosiglitazone also binding at the orthosteric site. Four distinct polymorphic variants of human FFA1 have been described. Despite previous indications that these display differences in function and pharmacology, they all responded in entirely equivalent ways to lauric acid, rosiglitazone, and GW9508X in measures of ERK1/2 MAP kinase phosphorylation, enhancement of binding of [ Fatty acids have long been known to produce a variety of effects in the body. However, until recently, these actions were thought to be mediated exclusively via regulation of cellular metabolism. Thus, the recent identification and deorphanization (1-5) of the free fatty acid (FFA) 3 family (reviewed in Refs. 6 and 7) of G protein-coupled receptors (GPCRs) has prompted re-evaluation of the mechanism of action of FFAs in health and disease. The initial deorphanization studies of free fatty acid receptor 1 (FFA1 4 ), which at that time was designated GPR40 (1-3), also demonstrated expression of receptor mRNA in the pancreas, and further analysis showed levels to be enriched in islets and, in particular, the insulin-producing -cells (1, 2). Coupled with the long appreciated effects of fatty acids to elevate glucose-dependent insulin secretion, this suggested FFA1/ GPR40 as a potential target for the treatment of diabetes (7-10). This has resulted in efforts to identify small molecule ligands able to act as selective agonists or antagonists of FFA1 (11-16) to act as tool compounds and the generation of knockout lines of mice (15,(17)(18)(19) to explore the physiological function of FFA1. FFA1 expression has also been detected in various pancreatic-derived cell lines, including MIN6, -TC-3, HIT-T15, and INS-1E (1-3, 20), and such lines have also, therefore, been used widely to ...