Discovering the Relationships Between Perceived Emotional Value, City and Friend Attachment, School ID, WOM and Educational Satisfaction: A Structural Research for University Students

Abstract

Rapid transformations in higher education in recent years have made deeper researches about student-university relationship mandatory. Regarding the subject, Anderson, Sullivan, and Swidler (1993) stated that students who are the consumers of universities will have very important benefits for higher education institutions in determining the factors related to education satisfaction. So, the aim of this research is designed to determine the relationships between university students’ satisfaction with education, the emotional value they perceive, school identity, city attachment and positive WOM behavior. For the relevant purpose, 366 university students were reached online. The empirical data obtained were analyzed with a two-step approach (measurement and structural) in line with the basic methodological principles of SEM. Acceptance of all hypotheses created within the scope of the structural model proved empirical relationships between the related structures. The research has provided new perspectives to the ongoing discussions in the related literature by proving the direct or indirect effects of structures such as city attachment, emotional value, and school identity on university satisfaction. The results provided tips for professionals in the field to create educational satisfaction.

Should I Leave My Country? Higher Education Value Shaping Students’ Satisfaction and Brain Drain Intentions in Western Balkans

“…In the higher education literature, there are several studies exploring students' perceived value, yet usually, they investigate the perceived value as a whole or a portion of its components as an antecedent of loyalty, satisfaction or word-of-mouth specific to one subject, the choice of a program or a particular study approach solely (Ko¨se & O ¨zgen, 2020;Mostafa, 2019). As far as the authors know, no research measures the perceived value of and satisfaction with the higher education system as drivers to mitigate brain drain intentions.…”

Consumer purchase intention of social enterprise products: mediating role of emotional value

“…PBC scale was adapted from Taylor and Todd (1995), Lin (2010), Bang et al (2014) and Khalek and Ismail (2015). EV was measured by adapting from Sweeney and Soutar (2001), Lee et al (2008), Kumar et al (2009), Eid and El-Gohary (2015) and Köse and Özgen (2020). PI scale was adapted from Baker and Churchill (1977), Lee et al (2008), Kumar et al (2009), Richard and Guppy (2014), Byun and Dass (2015) and Azzari and Pelissari (2021).…”