Discovering recovery strategies from COVID-19 pandemic in lodging sector: insights from ecolodges and luxury hotels (the case of Guilan, Iran)

Bagheri, Fatemeh; Naser, Abdi

doi:10.1080/24721735.2021.1986969

Cited by 2 publications

(4 citation statements)

References 47 publications

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“…Bagheri and Abdi (2021) observed that the luxury hotels faced many challenges during COVID‐19, such as customers' high demand for discounts, lack of willingness to follow the protocols, and fear of travel. Bagheri and Abdi (2021) proposed five recovery strategies for luxury hotels by revising the goals and plan, marketing strategy, knowledge management, changes in accommodation equipment and procedures, and emphasizing the extra organizational relationships. Parallel to the study of Bagheri and Abdi (2021), Bonfanti et al (2021) suggested that high‐end hoteliers manage seven safety measures: hygiene and protection, internal work reorganization, servicescape reorganization, investments in technology and digital innovations, customer wait time reorganization, staff training, and updated communication.…”

Section: Sectoral Analysismentioning

confidence: 99%

Section: Sectoral Analysismentioning

confidence: 99%

“…The words did not appear in the first position because the researchers collected the data at the beginning of the pandemic when the SG-Clean-certified hotel was released. Notably, noncompliance with COVID-19 protocols may invite complaints from luxury hotel customers(Kajla et al, 2022) Bagheri and Abdi (2021). observed that the luxury hotels faced many challenges during COVID-19, such as customers' high demand for discounts, lack of willingness to follow the protocols, and fear of travel Bagheri and Abdi (2021).…”

mentioning

confidence: 99%

“…Notably, noncompliance with COVID-19 protocols may invite complaints from luxury hotel customers(Kajla et al, 2022) Bagheri and Abdi (2021). observed that the luxury hotels faced many challenges during COVID-19, such as customers' high demand for discounts, lack of willingness to follow the protocols, and fear of travel Bagheri and Abdi (2021). proposed five recovery strategies for luxury hotels by revising the goals and plan, marketing strategy, knowledge management, changes in accommodation equipment and procedures, and emphasizing the extra organizational relationships.Parallel to the study ofBagheri and Abdi (2021),Bonfanti et al (2021) suggested that high-end hoteliers manage seven safety measures:hygiene and protection, internal work reorganization, servicescape reorganization, investments in technology and digital innovations, customer wait time reorganization, staff training, and updated communication.…”

mentioning

confidence: 99%

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Has the pandemic altered luxury consumption and marketing? A sectoral and thematic analysis

Hati,

Kamarulzaman,

Omar

2024

Int J Consumer Studies

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This study analyzes the literature available on consumer luxury consumption and the marketing of luxury products during the COVID‐19 pandemic. The Scopus database was utilized to search for research on luxury products during the pandemic. The study followed the SPAR‐4‐SLR procedure, with 59 articles analyzed using VOSviewer to provide network and density visualization. Triangulation of analysis was conducted using NVivo as the software offers rigor in the systematic literature review. The VOSviewer network and density visualization show that the analysis of the luxury industry literature can be elucidated by sectors and themes. The results indicate that the majority of the literature on luxury discussed hospitality, especially the hotel setting, followed by luxury fashion and tourism. Many sectors, such as luxury automotive, beauty, arts, and so forth were overlooked. Online landscape, branding, social responsibility, communication, sustainability, the self, and culture are the dominant themes in literature. The study sheds light on important themes, sectors, and research gaps, benefiting academic scholars and industry practitioners in understanding and navigating the challenges and opportunities in the luxury market during crises.

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