“…When the company stakeholders are able to make fact-based decision using the capability of data analytics, the company will have a greater likelihood of increased revenue, cost-cutting, and improved competitive advantage. To date, data analytics has been widely adopted to support the operations in many businesses or industries like healthcare (McGlothlin and Khan 2013), electricity supply (Qiu et al 2013), manufacturing (Jesus and Bernardino 2014), railway safety management (Lira et al 2014), financial service (Chang 2014), tourism (Rebón et al 2015), education (Haupt et al 2015), monitoring of quality for web services , monitoring for quality-of-experience in high-density wireless network (Qaiyum et al 2016) and even not-for-profit organizations (Oakley et al 2015). Figure 1 depicts the entire implementation process of a typical data analytics practice (Gullo 2015).…”