Discourses of celebrities on Instagram: digital femininity, self-representation and hate speech

Ghaffari, Soudeh

doi:10.1080/17405904.2020.1839923

Cited by 20 publications

(12 citation statements)

References 40 publications

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“…Taking a social constructionist perspective, CDA views gender as socially constructed and aims to expose the (re)production, negotiation, and contestation of gender ideologies and power relations in a particular context ( Wodak, 2003 ; Lazar, 2014 ). Due to the growing popularity of social media ( Scardigno and Mininni, 2020 ; Ghaffari, 2022 ), a growing number of CDA studies have been conducted on the self-empowerment of females ( Chang et al, 2016 ; Boling, 2019 ) and the construction of online gender identities ( Peng, 2019 ; Ghaffari, 2022 ; Lane, 2022 ). For example, Ghaffari (2022) gave a critical examination of celebrities’ transgression of hegemonic gender stereotypes to generate an online hate speech.…”

Section: Methodsmentioning

confidence: 99%

“…Due to the growing popularity of social media ( Scardigno and Mininni, 2020 ; Ghaffari, 2022 ), a growing number of CDA studies have been conducted on the self-empowerment of females ( Chang et al, 2016 ; Boling, 2019 ) and the construction of online gender identities ( Peng, 2019 ; Ghaffari, 2022 ; Lane, 2022 ). For example, Ghaffari (2022) gave a critical examination of celebrities’ transgression of hegemonic gender stereotypes to generate an online hate speech. Peng (2019) also studied how a female Chinese KOL constructed a “feminized male ideal” identity to attract followers.…”

Section: Methodsmentioning

confidence: 99%

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Gender performances on social media: A comparative study of three top key opinion leaders in China

2022

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This study gives a critical examination of the performances of three top key opinion leaders (KOLs) on social media in China to explore whether gender serves as an important social factor in their interaction with their followers. A critical analysis of their Weibo posts has revealed that they construct different gender identities through their preferential choices of personality traits, speech acts, and addressing terms. This can be explained in terms of their target consumers and the products they promote. It concludes that although gender can serve as an important factor in top KOLs’ performances on social media, it can be appropriated and exploited in varied ways to serve different communicative purposes.

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Section: Methodsmentioning

confidence: 99%

Section: Methodsmentioning

confidence: 99%

Gender performances on social media: A comparative study of three top key opinion leaders in China

2022

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“…For years, scholars in media and cultural studies interrogated how the combination of pictures, sounds, images and text make meaning (Machin & Mayr, 2012). Furthermore, such study also looked at how language plays an important part in the meaning-making process and thus a sign system derived from the combination of visual, text, sounds being treated as the more complex and nuanced system (Caldeira, 2020;Ghaffari, 2020;Lee & Kim, 2020;Rahmawati & Febriyanti, 2012). Multimodal discourse analysis offers a more systematic tool to interrogate the way media texts, in this case Instagram texts, conveyed meaning and constructed the discourse system (Machin & Mayr, 2012).…”

Section: Methodsmentioning

confidence: 99%

Manufacturing Authenticity: The Rise of Indonesian Micro-Celebrities on Instagram

Rahmawati

2021

JTM

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<em><span>This paper interrogates the way in which Instagram, as one of the most famous micro-blogging participatory online media in the world, creates the production, consumption and articulation of the so-called micro-celebrity. The concept of micro-celebrity has been expanded to unearth the phenomenon of someone who has gained massive online popularity and followers based on their online-persona. Despite its burgeoning prominence, there is a lacuna of research addressing the emergence of micro-celebrities in Indonesia and the way in which Instagram facilitates such trajectories. This paper focuses on Instagram and how this platform helps to build celebrity online persona by examining what and how discourses have been embodied and reproduced by local (Indonesia) micro-celebrities. Using multimodal discourse analysis, this paper concludes that both discourses of authenticity and ordinariness are mostly prevailing in both Dian Pelangi and Arief Muhammad’s Instagram accounts. Dian Pelangi and Arief Muhammad’s rise to fame through online platform such as Instagram confirmed the digital myth that the Internet is the place of meritocracy where everyone can thrive without acknowledging the structural inequality toward those who lack in access or knowledge in achieving the same level of success.</span></em>

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“…Chekol et al [6] employed the quantitative method to demonstrate the influence of hate speech in the walk of Ethiopian political reform by analyzing its nature and severity. Soudeh Ghaffari [7] endeavored to analyze the hate speech targeting on female Instagram celebrities to expose online misogyny and sexism via a case study of Lena Dunham, who portrayed herself. Vahid Parvaresh [8] focused on covertly communicated hate speech on Afghan immigrants in Iran.…”

Section: Hate Speechmentioning

confidence: 99%

"I don’t discriminate but……": Legitimation Strategies of Covert Online Hate Speech against Homosexuality in China

2024

langl

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Internet provides an enormous space for free speech, especially for hate speech. Recent years have witnessed the increasing discriminating speech against homosexuality, which sounds righteous with the strategies of talk in China because the major opinion in online space is homophobia, which is not benefit for the equal rights and living circumstances for homosexuality. Therefore, it's necessary to probe into how these covert hate speeches are legitimized and how they create a more profound homophobic atmosphere. In this study, comments, which are hate speech to homosexuality, under 5 videos on Bilibili are collected, classified with the assistance of corpus. Then, the results are analyzed under the legitimation strategies, proposed by Van Leeuvan. Finally, it showed that three strategies are used and the incitement of covert hate speech are more powerful than overt hate speech. The study could provide a discursive angle for the problems of civil rights and equal social status of gay community.

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Discourses of celebrities on Instagram: digital femininity, self-representation and hate speech

Cited by 20 publications

References 40 publications

Gender performances on social media: A comparative study of three top key opinion leaders in China

Gender performances on social media: A comparative study of three top key opinion leaders in China

Manufacturing Authenticity: The Rise of Indonesian Micro-Celebrities on Instagram

"I don’t discriminate but……": Legitimation Strategies of Covert Online Hate Speech against Homosexuality in China

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