Discounts on fruit and vegetables combined with a space management intervention increased sales in supermarkets

Toft, Ulla; Winkler, Lise L.; Mikkelsen, Bent Egberg; Bloch, Paul; Glümer, Charlotte

doi:10.1038/ejcn.2016.272

Cited by 26 publications

(32 citation statements)

References 21 publications

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“…In accordance with this review’s inclusion criteria, all interventions were conducted in physical food retail stores; 13 articles (n = 13/22; 59%) reported interventions taking place in supermarkets, 27 , 30 , 32 , 35 , 38 , 39 , 42 , 45–49 8 (n = 8/22; 36%) in convenience stores, 31 , 34 , 37 , 40 , 41 , 43 , 44 and 1 (n = 1/22; 5%) in both supermarkets and convenience stores. 36 Overall, the 22 intervention studies involved 243 intervention stores and 43 control stores.…”

Section: Resultsmentioning

confidence: 99%

“… 30 , 32 , 33 , 35 , 40 , 42 , 43 Nine intervention studies (n = 9/22; 41%) incorporated availability in the treatment condition, 31 , 32 , 36–38 , 41 , 43 , 44 , 49 and 18 (n = 18/22; 82%) included positioning components. 27 , 30–35 , 38–42 , 45–49 Thirteen studies (n = 13/22; 59%) were not solely placement interventions and contained additional intervention features such as social marketing campaigns, staff training, shelf labeling, food demonstrations, signage, and financial incentives. 27 , 31–34 , 36–38 , 40 , 41 , 44 , 47 …”

Section: Resultsmentioning

confidence: 99%

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A systematic review of the influences of food store product placement on dietary-related outcomes

et al. 2020

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Context Product placement strategies have been used to influence customers’ food purchases in food stores for some time; however, assessment of the evidence that these techniques can limit unhealthy, and promote healthy, food choices has not been completed. Objective This systematic review aimed to determine how product placement strategies, availability, and positioning, in physical retail food stores located in high-income countries, influence dietary-related behaviors. Data Sources From a search of 9 databases, 38 articles, 17 observational studies, and 22 intervention studies met the study inclusion criteria. Data Extraction Two reviewers independently extracted data relating to study design, study population, exposures, outcomes, and key results. Each study was also assessed for risk of bias in relation to the research question. Data Analysis Meta-analysis was not possible owing to heterogeneous study designs and outcomes. As recommended by Cochrane, results were synthesized in effect direction plots using a vote-counting technique which recorded the direction of effect and significance level according to the expected relationship for health improvement. Conclusions The majority of studies showed that greater availability and more prominent positioning of healthy foods, or reduced availability and less prominent positioning of unhealthy foods, related to better dietary-related behaviors. A large number of results, however, were nonsignificant, which likely reflects the methodological difficulties inherent in this research field. Adequately powered intervention studies that test both the independent and additive effects of availability and positioning strategies are needed. Systematic Review Registration PROSPERO registration no. 42016048826

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Section: Resultsmentioning

confidence: 99%

Section: Resultsmentioning

confidence: 99%

A systematic review of the influences of food store product placement on dietary-related outcomes

et al. 2020

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“…Another study reported observing changes in POP signs at mid-intervention and post-intervention [28]. However, unlike other intervention studies, El Valor was not successful in capturing changes in other aspects of the marketing mix elements such as the availability of fresh, canned, and frozen FVs, shelf space dedicated to fresh FVs, and fresh FV displays [11,21,23,24,26,[53][54][55]. For example, two previous in-store interventions reported successful increases in the availability of fresh and/or canned FVs [53,56], while another study reported success in replacing shelf space dedicated to snack foods with shelf space dedicated to FVs [11].…”

Section: Discussionmentioning

confidence: 99%

“…In studies that aimed to increase the availability of healthier foods such as FVs, low-fat milk, and low-fat baked goods in food stores, they were able to successfully increase the overall number of these products within targeted stores based on observed data [20][21][22][23]. Similarly, an intervention to promote the sales of FVs reported success in increasing measured shelf space for these foods in a large discount supermarket [24]. Additionally, numerous studies have previously reported success in increasing the number of print promotions (e.g., posters, shelf labels) for healthier foods within stores based on store audits [12,[25][26][27][28].…”

Section: Introductionmentioning

confidence: 99%

Evaluation of Store Environment Changes of an In-Store Intervention to Promote Fruits and Vegetables in Latino/Hispanic-Focused Food Stores

Sanchez-Flack

Baquero

Lin

et al. 2019

IJERPH

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C.A.M.A.); e8martinez@ucsd.edu (M.E.M.)Abstract: Implementing interventions that manipulate food store environments are one potential strategy for improving dietary behaviors. The present study evaluated intervention effects, from the El Valor de Nuestra Salud (The Value of Our Health) study, on in-store environmental changes within Latino/Hispanic-focused food stores (tiendas). Sixteen tiendas were randomly assigned to either: a six-month structural and social food store intervention or a wait-list control condition. Store-level environmental measures of product availability, placement, and promotion were assessed monthly from baseline through six-months post-baseline using store audits. Linear mixed effects models tested for condition-by-time interactions in store-level environmental measures. Results demonstrated that the intervention was successful at increasing the total number of fruit and vegetable (FV) promotions (p < 0.001) and the number of FV promotions outside the produce department (p < 0.001) among tiendas in the intervention versus control condition. No changes in product availability or placement were observed. Results suggests changing the marketing mix element of promotions within small stores is measurable and feasible in an in-store intervention. Difficulties in capturing changes in product availability and placement may be due to intervention implementation methods chosen by tiendas. It is important to build upon the lessons learned from these types of interventions to disseminate evidence-based in-store interventions.

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“…Design: All the main supermarkets on Bornholm and in Odsherred (40 supermarkets) provides sales data apart from one small retailer on Bornholm that declines to participate in the study. The evaluation focuses on sales of fruits, vegetables, whole grains, fish, sugary beverages, unhealthy snacks, candy and cakes [ 22 , 23 ]. For a complementary qualitative study, see Section 4.2.2 .…”

Section: Summative Researchmentioning

confidence: 99%

Project SoL—A Community-Based, Multi-Component Health Promotion Intervention to Improve Healthy Eating and Physical Activity Practices among Danish Families with Young Children Part 2: Evaluation

Mikkelsen

Bloch

Reinbach

et al. 2018

IJERPH

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Project SoL is implemented over a period of four years with the aim to promote healthy eating and physical activity among children aged 3–8 years by targeting the families in a Danish municipality based on the multi-component, supersetting strategy. Interventions are implemented in childcare centres, schools and supermarkets in three local communities as well as in local mass media and social media during a 19 months period in the Municipality of Bornholm. The matching Municipality of Odsherred serves as a control site based on its similarity to Bornholm regarding several socio-demographic and health indicators. The present paper gives an account of the design used for the summative and formative evaluation based on a realistic evaluation and a mixed methods approach combining qualitative and quantitative methods. Summative studies are conducted on changes of health behaviours among the involved families and within the municipalities in general, changes in community awareness of the project, changes in purchase patterns, changes in overweight and obesity among the targeted children and changes in knowledge and preferences among children due to sensory education workshops. The formative research comprises studies on children’s perceptions of health, perceptions of staff at supermarkets and media professionals on their roles in supporting the health promotion agenda, and motivations and barriers of community stakeholders to engage in health promotion at community level. The paper discusses operational issues and lessons learnt related to studying complex community interventions, cross-disciplinarily, interfaces between practice and research and research capacity strengthening; and suggests areas for future research. The development and implementation of the intervention and its theoretical foundation is described in a separate paper.

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Discounts on fruit and vegetables combined with a space management intervention increased sales in supermarkets

Abstract: In conclusion, a 20% price reduction on F&V significantly increased sales of F&V. The effect was most pronounced on vegetables and no negative/unhealthy substitution effects were found.

Cited by 26 publications

References 21 publications

A systematic review of the influences of food store product placement on dietary-related outcomes

A systematic review of the influences of food store product placement on dietary-related outcomes

Evaluation of Store Environment Changes of an In-Store Intervention to Promote Fruits and Vegetables in Latino/Hispanic-Focused Food Stores

Project SoL—A Community-Based, Multi-Component Health Promotion Intervention to Improve Healthy Eating and Physical Activity Practices among Danish Families with Young Children Part 2: Evaluation

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