“…Existing studies maintain that voluntary disclosure of non-financial information serves the purpose of reducing stakeholders' uncertainty regarding a firm's future cash flows and thus reduces the cost of capital (Botosan, 2006;Leuz and Wysocki, 2008), even in terms of potential of mis-pricing at the time of the IPO (Lev, 2001;Williams, 2001;Jog and McConomy, 2003;Guo et al, 2005;Leone et al, 2007;Hanley and Hoberg, 2012;Dambra et al, 2015;Boone et al, 2016). Nevertheless, although managers might have strong incentives to disclose non-financial information, they are under equal pressure to prevent or avoid such disclosure to protect a firm's competitive advantage (Verrecchia, 1983;Latimere and Maumere, 2015;Ding, 2016). In addition, the disclosure of information pertaining to intangibles is often believed to give rise to unnecessary costs (Mangena et al, 2010).…”