2002
DOI: 10.5172/jmo.2002.8.2.1
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Disciplining Customers at the Grand Seaside Hotel

Abstract: ABSTRACTThe Grand Seaside Hotel is a large five-star hotel in an Australian Coastal town. It is a place that not only aspires to provide excellent service but that also seeks to reconcile two apparently divergent demands: the need for customized service and the efficient management of business operations. To commit staff to the provision of service excellence, management has introduced a customer service programme that relies on various forms of training and rewards, as well as… Show more

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Cited by 5 publications
(9 citation statements)
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“…An additional irony is that these RAs invariably have a more intimate knowledge of the guests than the higher status FOH employees. As the guest room is a BOH area for the guest as well as the hotel operation (Bunzel et al 2002), it represents a space where the guest is also able to drop the curtain on his/her impression management performance. Accordingly, RA Betty notes:…”
Section: Resultsmentioning
confidence: 99%
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“…An additional irony is that these RAs invariably have a more intimate knowledge of the guests than the higher status FOH employees. As the guest room is a BOH area for the guest as well as the hotel operation (Bunzel et al 2002), it represents a space where the guest is also able to drop the curtain on his/her impression management performance. Accordingly, RA Betty notes:…”
Section: Resultsmentioning
confidence: 99%
“…On one hand this service impression is gained through the impression of privacy. For hotel guests to 'feel at home' they must be given genuine sense privacy and this is only really possible in the guest's room (Bunzel et al 2002;Wood 1994). In addition, the guest's belongings operate as a proxy for the guest him/her self and must be treated with due care in the absence of the owner.…”
Section: Discussionmentioning
confidence: 99%
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“…(12) For a more comprehensive discussion of legitimate and illegitimate needs and wants see Bunzel et al 2002. (13) Though not all three groups in the same way, and with the same consequences.…”
Section: Endnotesmentioning
confidence: 99%
“…We are not suggesting that there is no resistance to Phantoms, because in the Grand Seaside there was (Bunzel et al 2002).…”
mentioning
confidence: 99%