“…In advertising creative departments, men have the power and they externalise it by touting their achievements (Mensa and Grow, 2019), winning awards (Mallia, 2009), often rejecting creative women's ideas in the process Grow and Broyles (2011) as they amass more power. This hegemonic masculine externalisation of power is reflected in a boys' or Tobbies' club culture (Stapleton and Michelson, 2021). This culture is created and sustained by masculine social groups that support masculine power, and thus, support and sustain creative work produced by men (Del Río, 2007;Martin et al, 2020).…”