“…Both the old and new codes covered areas relating to sexism, taste and decency, discrimination, safety and children. The new AANA Code of Ethics, however, addresses broader issues such as lawful behaviour, misleading and deceptive behaviour, discrimination and denigration of competitors as well as the specific areas of sex, violence, environment, Australian content, offensive language, health and safety and children (Australian Association of National Advertisers, 2014c; Pearson, 1999). The incidents during the late 19th century, discussed above, also prompted the government to monitor and verify media content and industry operations frequently, to maintain community standards.…”