Disbanding an Effective System for Self Regulation of Advertising: Beyond the Media Council of Australia

Pearson, Gail

doi:10.1023/a:1006249606436

Cited by 5 publications

(5 citation statements)

References 2 publications

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“…Since 1992, the Australian alcohol industry has run a pre-launch 'vetting' system for alcohol advertisements, and proudly proclaims that this has resulted in a dramatic reduction in complaints, at least between 1990 and 1993 (Pearson 1998).…”

Section: Regulation Of Alcohol Advertising In Australiamentioning

confidence: 99%

Self‐regulation of alcohol advertising: is it working for Australia?

Jones

Donovan

2002

Journal of Public Affairs

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He has over 30 years experience in conducting research and developing communication strategies to achieve belief, attitude and behavioural change for state and commonwealth governments, non-profit organizations and commercial organizations. He has published widely in marketing and health journals. ABSTRACTObjective: Restrictions on alcohol advertising have increasingly become an issue for debate around the world. Some countries rely on governmental reg-

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Section: Regulation Of Alcohol Advertising In Australiamentioning

confidence: 99%

Self‐regulation of alcohol advertising: is it working for Australia?

Jones

Donovan

2002

Journal of Public Affairs

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“…Both the old and new codes covered areas relating to sexism, taste and decency, discrimination, safety and children. The new AANA Code of Ethics, however, addresses broader issues such as lawful behaviour, misleading and deceptive behaviour, discrimination and denigration of competitors as well as the specific areas of sex, violence, environment, Australian content, offensive language, health and safety and children (Australian Association of National Advertisers, 2014c; Pearson, 1999). The incidents during the late 19th century, discussed above, also prompted the government to monitor and verify media content and industry operations frequently, to maintain community standards.…”

Section: Growing Public Concern Over Food Advertising To Childrenmentioning

confidence: 99%

Advertising food to Australian children: has self-regulation worked?

Saha

2020

JHRM

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Purpose This paper aims to outline the historic development of advertising regulation that governs food advertising to children in Australia. Through reviewing primary and secondary literature, such as government reports and research, this paper examines the influence of various regulatory policies that limit children’s exposure to food and beverage marketing on practices across television (TV), branded websites and Facebook pages. Design/methodology/approach This paper reviews studies performed by the food industry and public health researchers and reviews of the evidence by government and non-government agencies from the early 19th century until the present day. Also included are several other research studies that evaluate the effects of self-regulation on Australian TV food advertising. Findings The government, public health and the food industry have attempted to respond to the rapid changes within the advertising, marketing and media industries by developing and reviewing advertising codes. However, self-regulation is failing to protect Australian children from exposure to unhealthy food advertising. Practical implications The findings could aid the food and beverage industry, and the self-regulatory system, to promote comprehensive and achievable solutions to the growing obesity rates in Australia by introducing new standards that keep pace with expanded forms of marketing communication. Originality/value This study adds to the research on the history of regulation of food advertising to children in Australia by offering insights into the government, public health and food industry’s attempts to respond to the rapid changes within the advertising, marketing and media industries by developing and reviewing advertising codes.

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“…Since 1992, the Australian alcohol industry has run a pre-launch 'vetting' system for alcohol advertisements, and proclaims proudly that this has resulted in a dramatic reduction in complaints, at least between 1990 and 1993 [27]. However, in recent years the effectiveness of the voluntary code has been questioned, with researchers identifying numerous apparent breaches of the codes (e.g.…”

Section: The Background To the Voluntary Codementioning

confidence: 99%