“…A second goal was to begin to look at possible positive and negative modeling mechanisms, focusing in particular on how much the participant likes the model. As previously noted, individuals tend to like people who are similar to themselves (e.g., C. D. Johnson, Gormly, & Gormly, 1973;Singh & Ho, 2000), and other work suggests that individuals may conform more with those they like, in part for acceptance (Bovard, 1953;Goethals & Nelson, 1973;Kiesler & Corbin, 1965;Rotter, 1967;Singh & Ho, 2000) and in part perhaps to maintain balance or cognitive consistency among cognitions (e.g., Heider, 1958;Newcomb, 1968;Rosenberg & Abelson, 1960). Heider's (1958) balance theory perspective, for example, would hold that if a participant in our first study liked the model, the participant should have felt pressure to become positive toward the musical selection made by the model, in order to achieve balance or consistency among the cognitive elements, namely, positive relationships among participant, model, and music.…”