Disabled Entrepreneurs: Challenges in Utilizing Digital Marketing in MSMEs
Rudfiando Ikhsana Ikhsan,
Muhammad Fahmi Johan Syah,
Anesito Custilas
Abstract:People with disabilities have long experienced discrimination, resulting in the unfulfillment of their rights. Different physical or non-physical conditions place disabled groups in the chain of poverty, socially, politically, and economically. This research aims to describe an entrepreneur with a disability in facing the challenges of utilizing digital marketing in MSMEs. The research respondent is an entrepreneur with a disability in the health drink sector, specifically a visually impaired individual in Sur… Show more
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