Directions for Raising Privacy Awareness in SNS Platforms

Protecting Oneself Online

“…First, because both protection motivations (i.e., online privacy concerns and awareness of online information disclosure) were strong predictors of protection behaviors, websites should not only inform online visitors about Internet privacy risks, but also aim to trigger audience awareness of information disclosure. For instance, some online companies have already developed privacy-surveillance programs, which allow users to measure and record their own risky online privacy behaviors (Vemou et al, 2014). Second, according to the current results, people who experience online negative privacy experiences are more likely to adopt online privacy protection behaviors.…”

“…To motivate Internet users to use strict privacy settings, websites and privacy campaigners have developed strategies to promote Internet users' privacy awareness and help them better protect their privacy. For instance, a privacy-enhancing Internet service can allow users to measure and record their own online privacy risky behaviors and get feedback (Vemou, Karyda, & Kokolakis, 2014). Likewise, a privacy mirror service prevents information leakage, enabling users to check their online contacts and detect any potential malicious information collectors (Kirman et al, 2009).…”

Requirements for private communications over public spheres

“…(Anton and Earp, 2001); inform users on processing methods (uses to which the data will be put) and prohibit any other processing methods (Anton and Earp, 2001); inform users on handing collected data to third-parties and the limitations of their use (Anton and Earp, 2001); inform users on steps taken to ensure confidentiality, integrity and quality of the data (Anton and Earp, 2001); and inform users on access rights and privacy practices of third parties, prior to installation of their applications (Wang et al , 2011). Privacy awareness: inform users on privacy risks (link data disclosure and threat consequence) (Vemou et al , 2014); assist/aid users in making better privacy decisions (help in settings, alerts before posting emotional language) (Gurses and Diaz, 2013); and inform users on other entities that gained access to their personal data (Vemou et al , 2014). Choice: enable users to declare the actual semantics of the shared data (Gurses and Diaz, 2013); dictate information use according to the users’ preferences/Restrict any secondary use.…”

“…(Mont et al , 2011); enable users to manage posts related to them in cases of not ownership of the post (e.g. in tags and mentions) (Vemou et al , 2014); and enable users to report violations of their preferences by other users (Vemou and Karyda, 2014). Security/integrity prohibit unauthorized access, modification, use or disclosure of stored personal data, by respective proactive measures (Anton and Earp, 2001); prohibit transitive access controls (Gurses et al , 2008; Vemou and Karyda, 2014); hide social network edges (friendship, group membership) from unauthorized entities (Zhang et al , 2010; Anderson et al , 2009); enable accountability for misbehavior of users (Zhang et al , 2010); and limit profile searchability by other users or entities outside the platform (Gross and Acquisti, 2005).…”

“…Privacy awareness: inform users on privacy risks (link data disclosure and threat consequence) (Vemou et al , 2014); assist/aid users in making better privacy decisions (help in settings, alerts before posting emotional language) (Gurses and Diaz, 2013); and inform users on other entities that gained access to their personal data (Vemou et al , 2014). …”