“…Consumer surveys show that DTCA has educational and informative value (Aikin, Swasy, & Braman, 2004;Alperstein & Peyrot, 1993;Peyrot, Alperstein, Van Doren, & Poli, 1998). It enables patients play more active roles in their healthcare than previously -patients become more aware and have a better understanding of their conditions, ask their physicians thoughtful questions, suggest new drugs and possible treatment options that their physicians may not be aware of, thereby enabling physicians to update their knowledge of newer drugs and treatment options (Aikin, 2003;Perri III & Nelson, 1987;Pharmaceutical Research and Manufacturers of America Report, 2002).…”