“Dior, J’adore”: The role of contextual information of luxury on emotional responses to perfumes

Baer, Tiffany; Coppin, Géraldine; Porcherot, Christelle; Cayeux, Isabelle; Sander, David; Delplanque, Sylvain

doi:10.1016/j.foodqual.2017.12.003

Cited by 13 publications

(9 citation statements)

References 55 publications

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“…Rambourg (2014), in his market research on luxury products, places perfume at the base of the pyramid of affordable luxury. This suggests that the positive values conveyed by luxury tend to be transferred to perfume's pleasantness (Baer et al 2018). Glamorous and stylish, perfume is an evocative product that stimulates the senses.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Can You See How it Smells? What Eye Tracking Can Tell us about the Shelf Management of Luxury Perfumes

Krajina¹,

Husić-Mehmedović

Koštrebić³

2021

South East European Journal of Economics and Business

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The purpose of this paper is to advance the theory and contribute to the practice of luxury perfumes’ shelf management by decoding the relationship between attention on the shelf, purchase decision-making, and brand recall. It employs an eye-tracking experiment to analyze attention spans and fixations, which is combined with a questionnaire to uncover recall and purchase intent. The research identifies attention patterns and the influence of attention on recall and purchase intention. It further reveals the main factors that influence attention on the shelf in the luxury perfume industry. This is a milestone for further elaboration on the benefits of the fashion mainstream for luxury perfumes and the debate regarding whether luxury perfumes should be treated similar to mainstream fashion or similar to any other product in basic shelf management rules. This study enables shelf managers and marketers to place the perfumes both on the shelf and in consumer minds to maintain a top-of-the-mind brand position. Managerial implications are significant and address perfume industry packaging as well as shelf positioning.

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Section: Theoretical Backgroundmentioning

confidence: 99%

Can You See How it Smells? What Eye Tracking Can Tell us about the Shelf Management of Luxury Perfumes

Krajina¹,

Husić-Mehmedović

Koštrebić³

2021

South East European Journal of Economics and Business

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“…However, when drinks were labeled with a brand (Coke or Pepsi), participants reported increased preferences toward Coke (McClure et al, 2004). Thus, consumers heavily rely on extrinsic cues to build their preferences (Kuusela et al, 1998;Kardes et al, 2001;Veale and Quester, 2009;Baer et al, 2017).…”

Section: Introductionmentioning

confidence: 99%

From Stimulus to Behavioral Decision-Making

2020

Frontiers Research Topics

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Frontiers is more than just an open-access publisher of scholarly articles: it is a pioneering approach to the world of academia, radically improving the way scholarly research is managed. The grand vision of Frontiers is a world where all people have an equal opportunity to seek, share and generate knowledge. Frontiers provides immediate and permanent online open access to all its publications, but this alone is not enough to realize our grand goals. Frontiers Journal SeriesThe Frontiers Journal Series is a multi-tier and interdisciplinary set of open-access, online journals, promising a paradigm shift from the current review, selection and dissemination processes in academic publishing. All Frontiers journals are driven by researchers for researchers; therefore, they constitute a service to the scholarly community. At the same time, the Frontiers Journal Series operates on a revolutionary invention, the tiered publishing system, initially addressing specific communities of scholars, and gradually climbing up to broader public understanding, thus serving the interests of the lay society, too. Dedication to QualityEach Frontiers article is a landmark of the highest quality, thanks to genuinely collaborative interactions between authors and review editors, who include some of the world's best academicians. Research must be certified by peers before entering a stream of knowledge that may eventually reach the public -and shape society; therefore, Frontiers only applies the most rigorous and unbiased reviews. Frontiers revolutionizes research publishing by freely delivering the most outstanding research, evaluated with no bias from both the academic and social point of view. By applying the most advanced information technologies, Frontiers is catapulting scholarly publishing into a new generation. What are Frontiers Research Topics?Frontiers Research Topics are very popular trademarks of the Frontiers Journals Series: they are collections of at least ten articles, all centered on a particular subject.

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“…First, the feeling is only one component of an emotion, besides the cognitive, physiological, expressive, and motivational components (e.g., Coppin & Sander, 2016;Scherer, 2005; for a discussion of this aspect in relation to olfaction, see Baer et al, 2018;Delplanque et al, 2017;Pichon et al, 2015).…”

Section: Introductionmentioning

confidence: 99%

Measuring automatic associations between relaxing/energizing feelings and odors

Lemercier-Talbot

Coppin

Cereghetti

et al. 2019

Food Quality and Preference

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The extent to which automatic associations exist between relaxing and energizing feelings and odors is unclear. To investigate this question, we used a modified version of the Implicit Association Test. In this task, participants had to make speeded discrimination responses between stimuli and words related to energizing vs. relaxing feelings. These stimuli were either visual stimuli (i.e., vanilla vs. mint labels in Experiment 1) or olfactory (vanillin vs. menthol in Experiment 2, and two fine fragrances in Experiment 3). In compatible blocks, purportedly related items (e.g., vanillin and a label related to relaxing feelings) shared the same response key, while in incompatible blocks they did not (e.g., vanillin and a word related to energizing feelings). In the three experiments, the participants responded significantly faster in the compatible blocks than in the incompatible ones. The stronger the association between purportedly related items, the faster the participant responds in compatible blocks and the slower in incompatible blocks. Consequently, this differential speed of response supports the existence of associations between the stimuli that were considered to be compatible. This argues for the existence of automatic associations between relaxing/energizing feelings and odors, associations that can influence behavior.

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“Dior, J’adore”: The role of contextual information of luxury on emotional responses to perfumes

Cited by 13 publications

References 55 publications

Can You See How it Smells? What Eye Tracking Can Tell us about the Shelf Management of Luxury Perfumes

Can You See How it Smells? What Eye Tracking Can Tell us about the Shelf Management of Luxury Perfumes

From Stimulus to Behavioral Decision-Making

Measuring automatic associations between relaxing/energizing feelings and odors

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