“…al.,1994); ambient conditions, spatial layout and functionality, sign, symbol and artifacts (Bitner, 1992); external variables, general interior variables, layout and design variables, point of purchase and decoration variables (Berman and Evans, 1995); reliability, responsiveness, empathy, assurance, tangibles (Stevens et. al., 1995); layout accessibility, facility aesthetics, seating comport, electronic equipment/displays, facility cleanness (Wakefield and Blodgett, http://dx.doi.org/10.15405/epsbs.2017.12.02.7 Corresponding Author: Nilşah Cavdar Selection and peer-review under responsibility of the Organizing Committee of the conference eISSN: 80 1996); building design and décor, equipment, ambience (Wakefield and Blodgett, 1999); human variables in addition to the same variables in the study of Berman and Evans (1995) (Turley and Milliman, 2000); ambient factors, design factors, product/service factors (Raajpoot, 2002); layout navigation, cleanliness, seating comfort, interior décor, ambience (Lucas, 2003); facility aesthetics, lighting, ambience, layout, dining equipment (Ryu and Jang, 2007); space, way-findings (Newman, 2007); facility aesthetics, ambience, lighting, table setting, layout, service staff (Ryu and Jang, 2008a). All these researchers try to find important influencing factors of physical environment.…”