Dimensions of Parasocial Interaction by Letter-Writers to a Popular Entertainment-Education Soap Opera in India

Sood, Suruchi; Rogers, Everett M.

doi:10.1207/s15506878jobem4403_4

Cited by 100 publications

(74 citation statements)

References 2 publications

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“…PSI is seen by some scholars as a special type of interpersonal involvement (Rubin, 1985) and as motivation for selective exposure (Palmgreen, Wenner, & Rayburn, 1980). What initially was theorized as a "pseudorelationship" has been expanded by some scholars to encompass processes that extend beyond relational development (Sood, 2002;Sood & Rogers, 2000). Many expanded dimensions of PSI include other distinct variables.…”

Section: Parasocial Interactionmentioning

confidence: 99%

Examining Four Processes of Audience Involvement With Media Personae: Transportation, Parasocial Interaction, Identification, and Worship

2015

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The proliferation of visual media worldwide during the past 50 years has made mediated personalities, both real people and fictional characters, powerful agents of social change. Communication theorists have explored various forms of involvement with these personalities, generally referred to as media personae. The current academic literature that explores various forms of audience involvement with media personae lacks conceptual clarity. The present article discusses distinctions among four processes of involvement-transportation, parasocial interaction, identification, and worship-and provides an integrated theoretical model for assessing these powerful forms of social influence.

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Section: Parasocial Interactionmentioning

confidence: 99%

Examining Four Processes of Audience Involvement With Media Personae: Transportation, Parasocial Interaction, Identification, and Worship

2015

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“…Through a longer exposure period of television dramas, audiences not only contribute more time to watching episodes on a regular basis, but also invest more emotionally, following the interests of the characters and perhaps even behaviorally respond to the characters (S. Kim & Long, 2012). Audience members with a high degree of parasocial interaction may also seek personal relationships with the characters and the places in the stories to confirm their emotional attachment (Giles, 2002;Sood & Rogers, 2000). This emotional relationship to the television drama is developed and maintained over a period of time, which can be fulfilled by visiting and experiencing the film site (Beeton, 2005;Chen & Mele, 2017).…”

Section: The Viewing Experience Of Television Dramasmentioning

confidence: 99%

“…This refers to the extent to which audience members identify with the characters or other features of the television drama, such as a location or a community. Emotional interaction includes both identification with and affection for the characters and also emotional reaction to the production values of the television drama (S. Kim & Long, 2012;Sood, 2002;Sood & Rogers, 2000). The imaginative and emotional involvement of audiences forms personalized memory and symbolic dimensions of touristic spaces and plays an essential role in affecting attitudes toward portrayed locations (S. Kim, 2012a;Su et al, 2011).…”

Section: Audience Involvement and Television Drama-induced Tourism Momentioning

confidence: 99%

“…This refers to the extent to which audience members talk about the characters or actors in a television drama, or rearrange their schedules to make time for viewing the television drama. This imagined sense of intimacy may lead to actively seeking personal contact with the media figures and places, which in turn has consequence for television drama-induced tourism motivation (Giles, 2002;Sood & Rogers, 2000). The following hypotheses will be tested:…”

Section: Audience Involvement and Television Drama-induced Tourism Momentioning

confidence: 99%

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The Downton Abbey Effect in Film-Induced Tourism: An Empirical Examination of TV Drama-Induced Tourism Motivation at Heritage Attractions

Liu¹,

Pratt²

2019

Tourism Analysis

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films and television dramas is not to promote film settings as tourist destinations, research has demonstrated that people are often attracted to specific places after they have seen these destinations in films or on television (e.g.This article explores the influence of a television drama on tourist motivation and behavior at a heritage attraction, Highclere Castle in the UK, the setting of the television series, Downton Abbey. The series raises awareness of the attraction and stimulates motivation for traveling. The article identifies specific motivational factors: Prestige, Personalization, Fantasy, and Novelty. Using PLS-SEM, it shows that audience involvement significantly impacts Prestige, Personalization, and Fantasy but impacts Novelty motivation to a lesser extent. The Personalization travel motivation impacts experience outcomes, such as perception of value and satisfaction. Implications for marketing and management practices of heritage attractions are outlined.

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“…12,13 An alternative to Cohen's explanation is that, rather than identifying with fictional characters, regular viewers form parasocial relationships with them. 14,15 Such relationships deepen the emotional impact of "interactions" with characters, and that may help to explain why stronger EE effects have been demonstrated among regular viewers of a show than among less frequent viewers. 16,17 Unsolicited viewer letters have been cited as anecdotal support for the parasocial relationship explanation.…”

Section: Possible Mechanisms Of Ee Effectsmentioning

confidence: 99%

Effects of a Television Drama about Environmental Exposure to Toxic Substances

et al. 2011

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Objective. This study assessed short-term outcomes of viewing an episode of a prime-time television drama in which a child developed cancer after environmental exposure to an illegal pesticide. The study explored the effects among viewers of feeling transported into a narrative world.Methods. Respondents (n2,139) to a post-episode Internet panel survey were asked if they had seen the show and asked questions about their demographic information, their frequency of viewing the television show, the degree to which they had felt transported into a narrative world created by the drama, and their knowledge and beliefs about the health effects of environmental exposure. Conversations with key informants from federal agencies and advocacy groups were also held.Results. Episode viewing and narrative transportation were positively associated with knowledge of toxic exposure effects, and transported viewers reported being more likely to report an unusually high number of cancer cases to authorities. The show also appeared to have prompted a clarification of federal pesticide-testing policy.Conclusions. Entertainment Education is a promising strategy for disseminating key points of information about environmental health. Entertainment education (EE) is the use of a serialized drama (e.g., a soap opera) or some other entertainment format to bring about widespread, positive change in public behavior or its prerequisites, such as knowledge and attitudes. In the United States, EE often takes the form of a health-related storyline within an episode of a regularly broadcast commercial television show.1 Hollywood writers and producers have complete creative control over the content of the storyline, but they frequently consult with medical and public health experts to ensure the accuracy of the health information in their scripts.2 There is accumulating evidence that storylines resulting from these consultations can increase health knowledge, health information-seeking behavior, and conversations about health topics, as well as intentions to perform health behaviors, among mass audiences.

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Dimensions of Parasocial Interaction by Letter-Writers to a Popular Entertainment-Education Soap Opera in India

Cited by 100 publications

References 2 publications

Examining Four Processes of Audience Involvement With Media Personae: Transportation, Parasocial Interaction, Identification, and Worship

Examining Four Processes of Audience Involvement With Media Personae: Transportation, Parasocial Interaction, Identification, and Worship

The Downton Abbey Effect in Film-Induced Tourism: An Empirical Examination of TV Drama-Induced Tourism Motivation at Heritage Attractions

Effects of a Television Drama about Environmental Exposure to Toxic Substances

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