Dimensions of National Culture – Cross-cultural Theories

Carolina, Țîmbalari

doi:10.2478/sbe-2019-0055

Cited by 5 publications

(3 citation statements)

References 1 publication

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“…Later, in volume II, they studied 25 companies and completed the conclusions of volume I. The model identifies nine cultural dimensions ( Tung and Verbeke, 2010 ; Carolina, 2019 ). Most of the nine dimensions are based on the Hofstede model.…”

Section: Theoretical Background and Hypothesesmentioning

confidence: 99%

What type of client do you need? The brand value co-creation in the banking sector

2022

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Service-dominant logic established that for the success of service industries, it is vital to acknowledge the customer as an active agent in the commercial ecosystem. To carry it out, the consumer must participate in value creation. The resource integration theory exposes the importance of recognizing the customer as an agent capable of improving the company’s competitive advantage. It is only necessary for the participants to perceive benefits to make their resources available and integrate them into the co-creation process. This study aims to find the key customer-based factors that influence the brand value co-creation (VCC) process in the banking sector, analyzing the dynamics in different customers across national cultures and idiosyncrasies. In this paper, we analyze the potential heterogeneous idiosyncrasy of customers and how it leads to becoming more engaged in the co-creation process. Quantitative research was performed in five countries, obtaining a total of 2,029 valid questionnaires where latent profile analyses and ANOVAs were performed to identify and describe the latent profiles (LPA) of consumer co-creators of brand value. Afterward, a PLS-SEM was performed to test the research model in each segment. The results show four different profiles of customer co-creators of brand value, from non-co-creators (detractors), skeptical and neutral, to customers committed to co-creating brand value with their banks. The results indicate that detractor customers lack the motivations and resources to carry out co-creation behaviors. On the other hand, creativity and connectedness were crucial for customers co-creators of value. To the authors’ understanding, no studies have used latent segmentation to find the profiles of customer co-creators of brand value.

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Section: Theoretical Background and Hypothesesmentioning

confidence: 99%

What type of client do you need? The brand value co-creation in the banking sector

2022

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“…Culture is defined by Hofstede as "the collective planning of mind is the process that distinguishes members of a group or class from other people" (Carolina, 2019:220) [1] . Culture must be viewed as a process, rather than a completed product (Xu Xingyan, 2004) [2] .…”

Section: Introductionmentioning

confidence: 99%

Research on Sino-US Differences in Cross-cultural Business Communication from the Perspective of Cultural Dimension Theory: A Case Study of English Business Emails

2023

AJHSS

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From three dimensions of cultural dimension theory, namely Power Distance, Individualism vs. Collectivism and Long-term vs. Short-term Orientation, this paper aims to explore the differences in cross-cultural business communication between China and the U.S. mainly through case study, taking 1,357 English business emails as the research subjects. The results show that: (1) Under the perspective of Power Distance, Sino-US differences are mainly seen in decision-making. In Chinese companies, subordinates tend to obey the instructions and follow the suggestions of their superiors, while US companies are more lenient in decision making; (2) Sino-US differences under the Individualism vs. Collectivism dimension can be divided into two: value orientation of needs and speaking style, where the frequency of the value orientation of needs is reflected 70 times, while that of the speaking style is 57 times; (3) Under the dimension of Long-term vs. Short-term Orientation, Sino-US differences in terms of long-term and short-term interests are reflected in the reward of collaboration, usage rights of social posts and duration of collaboration. In general, the Chinese tends to pursue long-term interests, while the U.S. side is more concerned about the short-term interests. It is hoped that this paper will be helpful in guiding cross-cultural communication using business emails, and provide some reference for the future research on Sino-US differences in cross-cultural business communication and exchange.

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“…On the other hand, research shows a comprehensive presentation of the concept of culture and sustainability (Soini & Birkeland, 2014;Vries, 2020). Furthermore, in a global world, the importance of culture, knowledge, and the appreciation of the traditions and customs of other nations are becoming an integral part of everyday life in globalization time (Carolina, 2019).…”

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confidence: 99%

Commitment to Sustainable Development and the Role of National Culture

Leonavičienė

Burinskienė

Peleckis

2022

12th International Scientific Conference “Business and Management 2022”

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Sustainable development goals have gotten acute attention from researchers in the latest decades. Cultural matters are evident for sustainable development, but scientifically incorporating the importance of cultural dimensions remains a challenge. The purpose of the study is to find a link between cultural dimensions and sustainability goals. This study aims to use a compound cultural index to extend the CCI, by including the latest research results and sug-gesting a CCI covering six cultural dimensions identified in Hofstede’s cultural model. H. Yeganeh, 2011, proposed the methodology for constructing a composite cultural index, but the author included only several cultural dimensions in CCI. The authors of this paper present the analysis of fifteen sustainable development goals (SDG) in the 27 European Union countries aiming to rank countries according to the contribution of national culture to sustainable development goals. The methodology was used for panel analysis and the constructed correlation matrix performed by the authors. The finding results prove a correlation exists with four sustainable development goals, although the direction differs–one has a positive link and three–negative one. Value of the paper – the authors created a compound cultural index CCI for sustainable development studies and extended the results delivered by other authors.

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Dimensions of National Culture – Cross-cultural Theories

Cited by 5 publications

References 1 publication

What type of client do you need? The brand value co-creation in the banking sector

What type of client do you need? The brand value co-creation in the banking sector

Research on Sino-US Differences in Cross-cultural Business Communication from the Perspective of Cultural Dimension Theory: A Case Study of English Business Emails

Commitment to Sustainable Development and the Role of National Culture

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