Dimensions of general market demand associated with professional team sports: Development of a scale

Byon, Kevin K.; Zhang, James J.; Connaughton, Daniel P.

doi:10.1016/j.smr.2009.07.005

Cited by 47 publications

(71 citation statements)

References 48 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Nonetheless, it should be noted that other variables that could potentially influence consumption should be incorporated into the SEM model in future studies to enhance the predictability of sport consumption behavior. These may include, but are not limited to, event operation quality (Byon, Zhang, & Connaughton, 2010), consumer satisfaction (Yoshida & James, 2010), and constraints (Kim & Trail, 2010).…”

Section: Discussionmentioning

confidence: 99%

“…These scales have generally been developed in the context of professional and intercollegiate sports. Recently, motivation studies have been applied to a broader spectrum, including mixed martial arts (Andrew, Kim, O'Neal, Greenwell, & James, 2009), soccer (Mehus, 2005), disability sports (Byon, Zhang, & Connaughton, 2010), and sport video games (Cianfrone et al, 2011;Kim & Ross, 2006).…”

Section: Review Of Literature and Hypotheses Development Spectator Momentioning

confidence: 99%

See 1 more Smart Citation

Social motivations and consumption behavior of spectators attending a Formula one motor-racing event

Kim¹,

Byon²,

Yu³

et al. 2013

soc behav pers

Self Cite

View full text Add to dashboard Cite

Our purpose was to examine the relationship between spectator social motivations and sport consumption behavior in the context of Formula One (F-1) motor-racing events. Respondents were spectators who attended 3 F-1 races held in Shanghai, China. Through a structural equation modeling analysis, we found that achievement seeking and salubrious effects were motivating factors related to repurchase intentions. Achievement seeking, entertainment, and catharsis were also motivating factors associated with word-of-mouth intentions concerning F-1 events.

show abstract

Section: Discussionmentioning

confidence: 99%

Section: Review Of Literature and Hypotheses Development Spectator Momentioning

confidence: 99%

Social motivations and consumption behavior of spectators attending a Formula one motor-racing event

Kim¹,

Byon²,

Yu³

et al. 2013

soc behav pers

Self Cite

View full text Add to dashboard Cite

show abstract

“…The omission of spectator well-being by previous researchers has led to an inability to use spectator motives accurately to explain and predict spectator behavior. Consequently, a trend of developing instruments that are sporting event-specific and based on microlevel variables has been observed recently (Byon, Zhang, & Connaughton, 2010). Therefore, researchers have focused on identifying a variety of spectator motives to explain sport spectator behavior (e.g., Funk, Mahony, Nakazawa, & Hirakawa, 2001;Funk et al, 2002, Funk et al, 2003.…”

Section: Theoretical Implicationsmentioning

confidence: 99%

Fulfillment of Sport Spectator Motives: The Mediation Effect of Well-Being

Wang¹,

Min²,

Kim³

2013

soc behav pers

View full text Add to dashboard Cite

Spectator motives have been conventionally used to explain sport spectator behavior, such as word-of-mouth recommendations and revisit intention. A review of the literature suggests that the predictability of spectator motives is both inconsistent and context dependent. We proposed that these factors can be reconciled by directly examining the role of spectator well-being in the relationship between spectator motives and repatronage behavior. Our findings revealed that spectator well-being significantly mediates the effects of 5 motives, that is, achievement, aesthetics, knowledge, family, and escape, on sport spectator revisit intention and word-of-mouth recommendations. Future research directions are also discussed.

show abstract

“…Nevertheless, much of this literature is located in the context of a specific professional sport, such as soccer, baseball, basketball and rugby (see Byon, 268 F. Lera-López et al Zhang, & Connaugthon, 2010;Downward et al, 2009;García & Rodríguez, 2009), lacking generalisability and application to a broad sports market environment (Byon et al, 2010). In Spain the empirical evidence is limited to the football league (Buraimo & Simmons, 2009a;García & Rodriguez, 2002).…”

Section: Literature Reviewmentioning

confidence: 99%

Sports spectatorship in Spain: attendance and consumption

Lera‐López¹,

Ollo‐López²,

Rapún-Gárate³

2012

European Sport Management Quarterly

View full text Add to dashboard Cite

Using ordered probit and Heckit models, this paper analyses the determinants of sports attendance, differentiating between professional and amateur sporting events and consumption in Spain. The results suggest that there are two main reasons for developing different strategies to attract more spectators and increase revenues. Firstly, the determinants for attendance at both sporting events are clearly different. Results show that attendance at professional sporting events is positively associated with regional income, individual socio-economic characteristics, fan motivation and sports supply. On the other hand, attendance at amateur sporting events is associated less strongly with income variables but more with social interactions motivation, children at home, sports participation and Internet usage at regional level. Secondly, consumer expenditure on attendance should be analysed in terms of two separate decisions: consumption and amount of money spent at sporting events. Both decisions are explained by different individual and regional variables.

show abstract

Dimensions of general market demand associated with professional team sports: Development of a scale

Abstract: 2016-12-24T18:10:15

Cited by 47 publications

References 48 publications

Social motivations and consumption behavior of spectators attending a Formula one motor-racing event

Social motivations and consumption behavior of spectators attending a Formula one motor-racing event

Fulfillment of Sport Spectator Motives: The Mediation Effect of Well-Being

Sports spectatorship in Spain: attendance and consumption

Contact Info

Product

Resources

About