Dimensions of CSR in Online Communication of Pharmaceutical Companies: A Comparative Study

Džupina, Milan; Džupinová, Zuzana

doi:10.37335/ijek.v7i2.92

Cited by 5 publications

(3 citation statements)

References 18 publications

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“…Articles that use literature review as a method not only analyze internal corporate documents, but also build their findings on other articles that have analyzed internal corporate documents. Identified articles used four types of qualitative and quantitative analysis software and tools, MAXQDA [41], IBM SPSS 25.0 [63], SAS statistical software [41,64], and EndNote [65].…”

Section: Methods Usedmentioning

confidence: 99%

What did the scientific literature learn from internal company documents in the pharmaceutical industry? A scoping review

Gagnon

Dong

2023

Cochrane Evidence Synthesis and Methods

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Objective To identify all scientific papers that used internal industry documents in the pharmaceutical sector and analyze what and how the scientific literature learned about corporate influence in the pharmaceutical sector through these internal documents. Design Scoping review. Methods Using different series of keywords, we searched six databases, PubMed, Scopus, Web of Science, CINAHL, Business Source Complete, and PAIS, for peer‐reviewed journal articles analyzing pharmaceutical corporations' internal documents. We completed the scoping review using a purposive snowball sampling method to extract relevant case studies and peer‐reviewed journal articles from relevant articles' reference lists when our search keywords failed to capture them. To analyze the content of the literature and better categorize the types of corporate strategies at play in the pharmaceutical sector, we used categories of ghost‐management previously developed in the literature. Results We identified 37 peer‐reviewed papers in the final results. All the articles included in the final results are published in English. Almost all articles obtained most of their internal document data through legal proceedings. All 37 articles unveil dynamic ghost‐management strategies that pharmaceutical corporations employ to safeguard their corporate interest. The strategies identified relate to scientific capture (n = 28), professional capture (n = 16), regulatory capture (n = 6), media capture (n = 3), market capture (n = 4), technological capture (n = 2), civil society capture (n = 4), and others (n = 2). Conclusion The scientific literature using internal documents confirmed widespread corporate influence in the pharmaceutical sector. While the academic literature used internal documents related to only a handful of products, our research results, based on ghost‐management categories, demonstrate the extent of corporate influence in every interstice of pharmaceutical markets, particularly in clinical research and clinical practice. It also allows us to better refine the conceptual categories of ghost‐management to better map corporate influence and conflict of interest.

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Section: Methods Usedmentioning

confidence: 99%

What did the scientific literature learn from internal company documents in the pharmaceutical industry? A scoping review

Gagnon

Dong

2023

Cochrane Evidence Synthesis and Methods

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“…Consequently, European businesses are, via various policies, asked to embrace sustainability via CSR (MacGregor Pelikánová 2019a;Džupina and Džupinova 2019), to reflect the SDGs in their strategies as well as in their daily operations and ideally proclaim it in their code of ethics. However, this is a mere request, and it is up to each and every business whether it will issue a code of ethics and, if yes, whether and how it will project SDGs in such a code of ethics.…”

Section: Introductionmentioning

confidence: 99%

Projection of SDGs in Codes of Ethics—Case Study about Lost in Translation

Balcerzak

Pelikánová

2020

Administrative Sciences

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The United Nations’ (UN) drive for sustainability culminates in a recent milestone document, Agenda 2030, which sets forth 17 Sustainable Development Goals (SDGs). Arguably, these SDGs inspire governments more than they do individual businesses and their embracement and measurement at the business level faces a myriad of shortcomings. A case study of internal declaratory documents about sustainability and other ethical commitments, such as codes of ethics, represents a feasible platform to collect fresh and inside primary data about the projection of SDGs in these codes of ethics, and ultimately in the strategy and daily operations of involved businesses. The representativeness of the sample of 30 businesses is ensured by the size of these businesses, their inter-related nature, and significance in the EU. A holistic approach, along with meta-analysis, comparison, and a combination of automatic keyword-based content analysis and of a manual simplified Delphi-method, allows for the addressing of both underlying burning questions—(i) how SDGs are projected in these codes of ethics and (ii) why not in a perfect manner. The main five findings point out the deep conceptual misunderstandings and shortcomings by businesses, which do not properly work with their codes of ethics, and which could take at least partially the SDG’s guidance. These rather pioneering propositions are not conclusive, due to the inherent and inevitable limitations of the performed case study, and need to be verified over time (longitudinally), while expanding the pool of studied codes of ethics.

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“…It promotes its products/services and brands, such as brand sharing. According to research (Dzupin and Dzupinova, 2019), even in communicating CSR activities, online communication is a significant change caused by the number of people accessing new technologies. In focused enterprises, most dimensions were related to the pillar of business ecological sustainability.…”

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confidence: 99%

The perception of using social media – a comparison of entrepreneurs implementing CSR in managerial practice and other entrepreneurs in selected V4 countries

Metzker

Belás

Amoah

2021

MMI

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The article aims to identify the perception of issues related to the use of social media in the business environment of small and medium-sized enterprises in the Czech Republic, Hungary, and Poland. The authors chose the concept of comparing entrepreneurs who implement corporate social responsibility with other interviewed entrepreneurs. An interesting comparison was made from the collected data. The article is based on a questionnaire survey of 1217 respondents. The study was conducted from September 2019 to January 2020. The chi-quadrat test and z-score were used to evaluate statistical hypotheses. The results showed that Czech entrepreneurs implementing corporate social responsibility have more negative answers than the surveyed entrepreneurs in other countries. Thus, less than 28% of Czech corporate social responsibility entrepreneurs agree that social media helps increase corporate growth, while in Poland – up to 49%. As many as 53% of corporate social responsibility entrepreneurs in Hungary and Poland agreed that social media could respond more flexibly to market developments. Czech entrepreneurs were lagging behind 35% of them. The results showed no statistically significant differences in all research questions regarding entrepreneurs without the implemented CSR concept. The article results suggested that Czech CSR entrepreneurs did not see the potential benefits of social media use. Although the study focuses only on 3 central European countries, the results are not generalizable. However, they are useful for those who promote positive impacts on companies through the social networks and organizations that promote corporate social responsibility. One of the tools for transparent communication with customers/suppliers could be by communication via social media. The study's findings could further help other entrepreneurs consider the benefits of social media in doing socially responsible business.

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Dimensions of CSR in Online Communication of Pharmaceutical Companies: A Comparative Study

Cited by 5 publications

References 18 publications

What did the scientific literature learn from internal company documents in the pharmaceutical industry? A scoping review

What did the scientific literature learn from internal company documents in the pharmaceutical industry? A scoping review

Projection of SDGs in Codes of Ethics—Case Study about Lost in Translation

The perception of using social media – a comparison of entrepreneurs implementing CSR in managerial practice and other entrepreneurs in selected V4 countries

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