Dilemmas of Proximity: Motives Influencing Portuguese Firms’ Internationalization to Morocco
Joaquim Ramos Silva,
Joana Neves,
André Magrinho
et al.
Abstract:This study aims to identify Portuguese firms’ motives for internationalizing to Morocco. To achieve this objective, we used a mixed-method (quantitative and qualitative) approach, obtaining data from a questionnaire survey and interviewees from Portuguese enterprises involved in this internationalization process. From exploratory factor analysis (EFA), firms’ reasons for entering the Moroccan market were categorized into five dimensions: (a) Price and Business Infrastructure, (b) Regional Hub and Business Envi… Show more
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