Digitize This: Public Broadcasting and the Montreal Radio Drama Project (1930–1969)

Spanish-Language radio in the United States

“…For example, the Spanish-language radio community in Miami, Florida serves a community composed of 75% of Latinos born abroad (Nielsen 2015). In the case of San Antonio, the number rises to 85% (Nielsen 2015). However, each Hispanic market is completely different from the previous one: while in Texas the Hispanic population consists exclusively of Mexican Americans, in Florida, cities such as Orlando, the Hispanic population is generally of Puerto Rican ancestry (Nielsen 2015).…”

“…In the case of San Antonio, the number rises to 85% (Nielsen 2015). However, each Hispanic market is completely different from the previous one: while in Texas the Hispanic population consists exclusively of Mexican Americans, in Florida, cities such as Orlando, the Hispanic population is generally of Puerto Rican ancestry (Nielsen 2015). It is clear that none of these groups demand the same style of music, the same general contents or even the same type of news, so each station should focus on getting closer to the listener and covering their demand.…”

“…While Radio Bilingüe or KLMA Radio in Hobbs, New that Spanish-language radio in the United States is "hyperlocal," since it seeks to satisfy the needs of each group of Hispanics. For example, the Spanish-language radio community in Miami, Florida serves a community composed of 75% of Latinos born abroad (Nielsen 2015). In the case of San Antonio, the number rises to 85% (Nielsen 2015).…”

“…According to recent studies by Nielsen, Hispanics who dominate Spanish consume radio for more than 13 hours a week, while Hispanics whose dominant language is English, do not reach 12 hours a week (Nielsen 2015 Many of the radios that have been identified as bilingual do not have segregated spaces for each language in their programming, but alternate languages because they are aware that "the audience feels comfortable in both languages" (Rinn 1996). Spanish-language radio in the United States is also a reflection of the "Americanization" of Latino immigrants and this is why it will broadcasts in both languages (Rinn 1996).…”

“…Spanish-language radio has "redrawn conventional notions of politics" by allocating local and human resources that act as mediators between the media and the audience (Casillas 2014). While immigrants "are (Nielsen 2015). evident the need to develop a station of this type that moved away from the traditional "ethnic radio" that only broadcasted in Spanish for a few hours to the day (Paredes 2003).…”