Digitization of cultural heritage as a potential for increasing museum attendance in Central Serbia

Abstract

Serbian cultural institutions, including foundations and museums, are faced with various ongoing challenges. One of them is an increasing lack of interest in cultural events by cultural consumers. Each year, there is a significant decline in the number of cultural consumers interested in cultural and historical exhibitions and displays. The number of museum visitations in Central and Western Serbia has dropped more than 200.000 in just two years. The aim of this study is to find an answer to the following question: Can the digitization of material culture, supported by new technologies, lead to the development of cultural tourism? Over the past few years, many museums have started the process of digitizing their tangible and intangible cultural heritage. However, the number of visitations will not be increased solely by digitization. It is necessary to combine some digital tools with new technologies, and duly implement them in the marketing strategies of cultural institutions. The main challenge is the fact most people are not properly

Digital Heritage and Data Infrastructures in the Cities

“…"Serbian cultural institutions, including foundations and museums, are faced with various ongoing challenges. One of them is an increasing lack of interest in cultural events by cultural consumers" (Radosavljević & Ljubisavljević, 2019). The application would be specially designed to provide practical information and functionality where everyone would access their own database through their accounts and where they could see basic information related to what they are interested in or what they do, but also to schedule visits to facilities and request some services as tourists, for example Such a system would be supported in the form of virtual tours, where users would be able to follow events, changes and information without being physically present.…”

Media Communication Channels for the Purpose of Increasing Museum Visitation

“…), is not just a tool for advertising but is used for direct marketing, sales promotion, and even some forms of personal selling. The sale of goods, tickets for cultural events, and tourism packages online has shifted commerce from conventional methods to new platforms that are continuously evolving (Radosavljević Z., Ljubisavljević T., 2019).…”

Комбиновање Традиционалних И Дигиталних Медија У Сврху Боље Презентације Културног Туризма У Србији

“…Комуницирање је једносмерно, а резултати нису директно мерљиви. Међутим, не треба занемарити чињеницу да је овај вид комуникације са потенцијалном публиком и даље највише коришћен (Radosavljević, Ljubisavljević, 2019). Разлог је што телевизија држи примат над осталим медијима.…”

“…није само инструмент за оглашавање, већ се користи и за директни маркетинг, унапређење продаје, па чак и неких облика личне продаје. Продаја робе, улазница за културна дешавања, туристичких аранжмана преко Интернета, померила је трговину са конвенционалног начина на нове платформе, које су у сталном развоју (Radosavljević, Ljubisavljević, 2019…”

“…Треба истаћи да у дигиталне медије спадају и видео игре, које млађа пунолетна популација игра тзв. озбиљне видео игре (56,7%), у којима је сужен простор за комуникацију са корисницима (Radosavljević, Ljubisavljević, 2019).…”