Digitalization Of Kedai Industry: Analysis of The Role of Internet Marketing Orientation and Innovation on Marketing Performance
Didit Darmawan,
Putri Nur Laila Sari,
Jahroni Jahroni
et al.
Abstract:The digitization of the store industry has become an increasingly important trend in today's digital era, and internet marketing orientation and innovation are considered key factors in achieving competitive advantage in a digital environment. This study aims to analyze the role of internet marketing orientation and innovation in digitizing the shop industry and its impact on marketing performance. This study used a quantitative analysis method using primary data collected through a survey of shop owners and m… Show more
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