Digitalization of Handicraft Entrepreneurship in Malaysia

Abstract

Digital technologies are increasingly used in the craft sector. The impact of the COVID-19 pandemic has provided evidence that the conventional way of doing business is unsustainable and no longer relevant if a country wishes to move forward. This matter shows how technology has been used in many things in life throughout the spread of the COVID-19 epidemic. Not only because of the covid pandemic factor, the progress and modern way of life experienced by today's society make digital technology a growing necessity. This article aims to explain the challenges faced by handicraft entrepreneurs and the efforts implemented by them to digitalize the handicraft business with support from the Malaysian government through the Malaysian Handicraft Development Corporation. This study uses a qualitative method using data collection techniques through interviews with those directly involved with handicrafts, whether entrepreneurs, industry players, or government agencies involved. The study found that among the challenges craft entrepreneurs face are the lack of demand for goods, problems in promoting craft goods, and low wages due to the existence of 'middlemen.' The study also found that several digital entrepreneur platforms are provided to market craft products and support trade handicrafts. Among them are the smartphone application CraftOnTheGo, the e-commerce platform MyCraftShoppe and the Facebook group E-Kraf Bazar which effectively impact entrepreneurs and players in the craft industry.