Digitalization of Business Functions under Industry 4.0

Cagle, Melissa; Yilmaz, Kevser; Doğru, Hümeyra

doi:10.1007/978-3-030-29739-8_6

Cited by 13 publications

(5 citation statements)

References 35 publications

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“…For instance, digital marketers have remote access to data in various file formats. On the contrary, the previous storage technique of owning servers meant that the terminals were physically hooked to the servers, and were thus accessible locally [43]. Therefore, managing and maintaining efficient workflow in marketing led to the loss of time and resources.…”

Section: Cloud Computingmentioning

confidence: 99%

Industry 4.0 and Marketing: Towards an Integrated Future Research Agenda

Rosário

Dias

2022

JSAN

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Industry 4.0, or the Fourth Industrial Revolution, is driven by innovative technologies that have profound effects on both production systems and business models. This revolution is characterized by the addition of disruptive technologies and methods. These aspects of Industry 4.0 have a significant impact on marketing, and have led to an evolution to ensure that marketing activities align with technological advancements and address consumers’ current needs. The purpose of this paper is to formulate and discuss future research avenues for marketing considering the changes brought about by Industry 4.0. The approach taken in the paper is to review the relevant literature and focus on the key themes which are most important for future research on Industry 4.0 and marketing. Therefore, a Systematic Bibliometric Literature Review was conducted based on the SCOPUS indexing online database of scientific articles, the most important peer-reviewed journal database in the academic world. The paper finds that there are a number of research avenues for marketing researchers to conduct investigations in, but the most important areas are five marketing principles in Industry 4.0: cooperation, conversation, co-creation, cognitivity, and connectivity. Future research should focus on the quantitative study of these five principles.

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Section: Cloud Computingmentioning

confidence: 99%

Industry 4.0 and Marketing: Towards an Integrated Future Research Agenda

Rosário

Dias

2022

JSAN

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“…Manavalan and Jayakrishna (2019) have proposed a framework for evaluating the readiness of SCs for attaining sustainable growth to meet I 4.0 standards. Cagle et al (2020) opined that benefits of I 4.0 adoption are seen across various functions in organizations such as technology and process adoption, procurement and distribution, human resources and marketing business functions. Kohtamaki et al (2020) have addressed the impact of digitalization and servitization on manufacturing firms’ functioning and performance.…”

Section: Literature Reviewmentioning

confidence: 99%

An ISM-MICMAC approach for analyzing dependencies among barriers of supply chain digitalization

T.S.

Ravi

2022

JM2

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Purpose Supply chain digitalization (SCD) facilitates a competitive advantage and is equally challenging. A literature analysis reveals that research related to SCD is available, but analysis of key barriers and their interrelations for effective SCD is limited. This paper aims to identify and find out interrelationships among the key barriers affecting SCD in the electronic supply chain (SC). Design/methodology/approach Interpretive structural modeling (ISM) is used to identify the contextual relationship among the SCD barriers. The model is validated using MICMAC analysis. Findings The findings of this study have implications at both theoretical and practical levels. The proposed ISM model can help organizations analyze and interpret interrelationships among barriers to SCD. It can lead to better insights and understanding for minimizing the dominant barriers to effective SCD. Originality/value This study tries to bridge the gap in identifying and finding the interrelationships among the key barriers to effective SCD in an electronic SC. The result assists practicing managers and academicians in effective decision-making on the SCD process.

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“…For instance, digital marketers have remote access to data in various file formats. On the contrary, the previous storage technique of owning servers meant that the terminals were physically hooked to the servers, thus accessible locally [51]. Therefore, managing and maintaining efficient workflow in marketing led to the loss of time and resources.…”

Section: Cloud Computingmentioning

confidence: 99%

Industry 4.0 and Marketing: Towards an Integrated Future Research Agenda

Rosário¹,

Dias²

2022

Preprint

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Industry 4.0 or the Fourth Industrial Revolution is driven by innovative technologies that have profound effects on both production systems and business models. This revolution is characterized by the addition of disruptive technologies and methods. These aspects of Industry 4.0 have a significant impact on marketing and have led to an evolution to ensure that marketing activities align with technological advancements and address consumers' current needs. The purpose of this paper is to formulate and discuss future research avenues for marketing considering the changes brought by Industry 4.0. The approach taken in the paper is to review the relevant literature and focus on the key themes most important for future research on industry 4.0 and marketing. Therefore, a systematic literature review was conducted based on SCOPUS indexing online database of scientific articles, the most important peer-reviewed peer in the academic world. The paper finds that there are a number of research avenues for marketing researchers to conduct investigations on, but the most important areas are five marketing principles in Industry 4.0: cooperation, conversation, co-creation, cognitivity, and connectivity.

show abstract

Digitalization of Business Functions under Industry 4.0

Cited by 13 publications

References 35 publications

Industry 4.0 and Marketing: Towards an Integrated Future Research Agenda

Industry 4.0 and Marketing: Towards an Integrated Future Research Agenda

An ISM-MICMAC approach for analyzing dependencies among barriers of supply chain digitalization

Industry 4.0 and Marketing: Towards an Integrated Future Research Agenda

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