Digitalization in the Development of Media Systems: The Impact of Youtube on Traditional Television

Abstract

Purpose: The article examines the impact of digitalization on the global mass media system at various levels, including the production of journalistic content, the choice of technology for its delivery to the target audience, the transformation of the media market, and the organization of media editorial offices. Design/Methodology/Approach: The main focus of the research is on the digitalization of the television industry as part of the process of mass media convergence and the transition of traditional television to digital video broadcasting – terrestrial (DVBT), including via the Internet. Findings: On the basis of a comprehensive analysis of the structure and content of three popular YouTube channels, the global media – CNN, BBC News and RT (Russia Today), conclusions about the reasons for the orientation of the editors of these channels for long-term and mutually beneficial cooperation with YouTube, as well as the technological, socio-communicative and marketing advantages of their interaction. Originality/Value: The study confirmed the significant impact of digitalization on the modern mass media system as a whole, which is reflected in the ongoing functional transition of traditional television to digital format. According to the results of the study, the growth of traditional television channels in digital format on web-based platforms created for the demonstration and public discussion of video content is predicted. It is established that using Internet-based platforms for distributing video content, TV channel editors receive three significant advantages: technological, socio-communicative, and marketing.

From temperament to YouTube: exploring the link between childhood temperament, YouTube usage patterns, and emotional/behavioral problems among children

“…Unlike other social media that primarily facilitate social networking, YouTube serves as a versatile platform used from early childhood for various purposes, including play participation and learning. Furthermore, YouTube centers around video content and fosters bi-directional interactivity with features like Likes and Subscribe, positioning itself as a critical broadcasting medium potentially replacing traditional media [50]. As a result, parents with young children increasingly turn to YouTube to meet a variety of childrearing needs, including enriching their children's experiences, facilitating learning, and even reducing problematic behaviors.…”

Untitled

“…Thus, the digital industry has driven the growth of media content and technological developments. In the context of a large number of media materials, the audience can have increased confidence in any content, so the reliability, quality, creativity, and content relevance of media are becoming increasingly important in today's technology industry (Gikis, 2021).…”