Digitalization as a Prospective Direction of the Contemporary Education System

Abstract

The issues of digitalization, digitalization of the society and educational environment arecovered. It is investigated that digitalization is aimed at ensuring the longlife learning process, as well asits individualization on the basis of advanced learning technologies. Digitization of education directlydepends on the level of mastery of educator’s digital awareness which is aimed at making educationalactivities up to date and more productive. The scheme of the digital education system is given. Themanagement of digitalization in the educational environment is carried out through digital marketing, aimedat organizing the interaction with teaching and support staff, research and teaching staff, graduates,students, applicants using a range of digital communication channels; monitoring changes in the formationof a positive image of the educational institution; stimulating the creation of new digital communities andinnovations; development of personalized marketing materials for target audiences. The factors influencingthe digital transformation of educational institutions are considered in the article. It is established that oneof the main elements of education digitalization is digital literacy, which is defined as a set of knowledgeand skills necessary for the safe and effective use of the digital technologies and Internet resources. Basedon the analysis of various sources, digital literacy is based on the digital competence of the educator and isdefined as the willingness and ability to use digital resources, computers, mobile devices and cloudtechnologies in the educational process, and to create and effectively use educational digital systemopportunities and all its components in the educational process. The fundamental difference between digitalliteracy and digital competence is the inclusion of a component of motivation and responsibility. The types of skills on which digital literacy and its components depend on are highlighted. The main components ofdigital competence of educators are listed. The levels of educator’s digital competence are considered andcharacterized at the following levels: basic, advanced and proficient.