“…Yet, not all firms might be able to realize these benefits, as digital transformation presents a very complex endeavor, which is hallmarked by a high degree of uncertainty and entails a risk of failure [2,3,5,6,25]. One of the most common reasons for failure of digital transformation's initiatives is the lack of resources, required for digital transformation, such as information, human and financial resources [2,5,6,[20][21][22]. For instance, firms need knowledge and expertise to define a digital transformation strategy, employ new digital technologies as well as develop digital services platforms and operational backbones [2,5,21,24].…”