Digital Transformation of Grocery In-Store Shopping-Scanners, Artificial Intelligence, Augmented Reality and Beyond: A Review

Abstract

This paper reviews the digital transformation of grocery shopping, focusing on the technological innovations that have redefined consumer experiences over the past decades. By analyzing both academic literature and up-to-date information from websites, the study provides a review of the evolution of grocery shopping from traditional methods to modern, technology-driven approaches. The review categorizes developments into two primary areas: in-store and online grocery shopping. In-store shopping has progressed from traditional interactions to the implementation of self-service checkouts, handheld scanners, mobile apps, and AI-based solutions, including augmented reality (AR) and facial recognition. This paper reviews the first area which are in-store technological solutions. This study aims to highlight the revolution in grocery shopping from a technological perspective, present the most significant digital achievements, and outline the future possibilities for further advancements in this field.