“…To answer this question, a framework was constructed that describes the general steps a company can follow when embarking on DT. The framework was constructed based on the combination of the insights from the literature analysis and on a comparison of a series of DT process models (Besson & Rowe, 2012;Earl, 2000;Faro, Abedin, & Kozanoglu, 2019;Fichman, Dos Santos, Zheng, & Eric, 2014;Gong & Ribiere, 2020;Hanelt, Bohnsack, Marz, & Antunes Marante, 2020;Ismail, Khater, & Zaki, 2017;Kaufman & Horton, 2014;Konti c & Vidicki, 2018;Kotter, 1995;Krell & Gale, 2005;Morgan & Page, 2008;Parviainen et al, 2017;Schallmo & Williams, 2018;Siachou, Vrontis, & Trichina, 2020;Skog et al, 2018;Venkatraman, 1994;Vial, 2019;von Leipzig et al, 2017;Westerman et al, 2011). Many process models recommend starting with an assessment of the current market, company's capabilities and opportunities which is referred to as the reality scan (e.g.…”