Digital transformation in tourism: bibliometric literature review based on machine learning approach

Abstract

PurposeThis bibliometric study provides an overview of research related to digital transformation (DT) in the tourism industry from 2013 to 2022. The goals of the research are as follows: (1) to identify the development of academic papers related to DT in the tourism industry, (2) to analyze dominant research topics and the development of research interest and research impact over time and (3) to analyze the change in research topics during the pandemic.Design/methodology/approachIn this study, the authors processed 3,683 papers retrieved from the Web of Science and Scopus. The authors performed different types of bibliometric analyses to identify the development of papers related to DT in the tourism industry. To reveal latent topics, the authors implemented topic modeling based on latent Dirichlet allocation with Gibbs sampling.FindingsThe authors identified eight topics related to DT in the tourism industry: City and urban planning, Social media, Data analytics, Sustainable and economic development, Technology-based experience and interaction, Cultural heritage, Digital destination marketing and Smart tourism management. The authors also identified seven topics related to DT in the tourism industry during the Covid-19 pandemic; the largest ones are smart analytics, marketing strategies and sustainability.Originality/valueTo identify research topics and their development over time, the authors applied a novel methodological approach – a smart literature review. This machine learning approach is able to analyze a huge amount of documents. At the same time, it can also identify topics that would remain unrevealed by a standard bibliometric analysis.

The Linkage of Digital Transformation and Tourism Development Policies in Indonesia from 1879–2022: Trends and Implications for the Future

“…In 1996, a year before the first digital transformation policy was issued based on this research, PP 67/1996 on tourism implementation already contained the use of electronic media or communication media for disseminating information about tourism businesses and other related information. The tourism sector has become more significant through the early stages of digital transformation compared to the previous period without the COVID-19 pandemic [58]. With the crisis caused by the COVID-19 pandemic, the government is better prepared by having an emergency plan for tourism for future possibilities [10].…”

Digital Transformation in the Tourism Industry: A Comparative Literature Review

“…Furthermore, digital transformation has proven to be a resilience-enhancing factor for the tourism industry during the COVID-19 crisis. By utilizing digital tools such as virtual tourism and online booking, enterprises have been able to maintain their operations [13][14][15]. This strategic shift toward technology adoption has become integral to both routine operations and crisis management.…”

“…While international academia has conducted extensive research on digital transformation in tourism, including identifying strategies for integrating technology into tourism education [17], discerning developmental trends through bibliometric analysis [15], and focusing on managing this transformation in tourism organizations [18], a gap persists between theory and practical implementation. Despite profound theoretical insights, their application remains limited [7].…”

Is There a Possibility to Characterize an Organizational Culture by Its Selected Cultural Dimensions?

“…The advent of the internet, smart devices, social networks, or artificial intelligence can be perceived at the level of development of advanced information technologies (Celik, 2023;Roe et al, 2022;Sanasi et al, 2022). Terrorist attacks, war conflicts, global crises, natural disasters, or pandemics can be perceived at the level of human society (Almansour, 2022;Bossman & Gubareva, 2023;Madzı´k et al, 2023). Global trade, multinational corporations, virtual teams, diversity, or working from home can be perceived at the level of organizations (Gibson et al, 2023;Greimel et al, 2023;Pola´kova´et al, 2023).…”