Digital transformation and the DIY artist: Balancing artistic integrity and economic sustainability in the digital domain
Paul G. Oliver
Abstract:This study investigates the evolving role of do-it-yourself (DIY) artists in the context of digital transformation, analyzing the delicate balance between maintaining artistic integrity and achieving economic sustainability in the contemporary music industry. By exploring the innovative use of digital platforms, the research highlights the need to foster innovation and ensure sustainable growth as part of a pivotal strategy for these artists. The findings emphasize the complexities and challenges presented by … Show more
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