Digital Transformation and Innovation in Portugal Fitness Centres

Pedragosa, Vera; Barbosa, Helena Ferreira

doi:10.1108/978-1-80117-860-020221004

Cited by 6 publications

(15 citation statements)

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“…membership renewal and recommendations, more frequent visitation). The five dimensions should be front of mind when customising member relations, simultaneously helping to reduce member rotation (Pedragosa and Cardadeiro, 2020) and retention levels in a competitive market (Kim and Byon, 2021, 2022).…”

Section: Overall Discussionmentioning

confidence: 99%

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Member identity in fitness centres and its consequences: an examination of members and managers' perspectives

Pedragosa

Biscaia²,

Naylor³

et al. 2023

IJSMS

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PurposeThe purpose of this study was to examine the effect of member identity and its dimensions of power, urgency, external legitimacy, internal legitimacy and interest, on satisfaction and behavioural intentions in fitness centres.Design/methodology/approachTwo studies were designed. In Study 1, data were collected from fitness centre members (n = 225) and structural equation modelling used to examine the dimensions of fitness centre member identity and its subsequent effect on satisfaction and behavioural intentions. In Study 2, interviews exploring member identity were conducted with members (n = 9) and managers (n = 7) and a content analysis contrasted their perceptions of power, urgency, internal legitimacy, external legitimacy and interest.FindingsThe results of Study 1 support the multidimensional construct of member identity and its positive influence on both satisfaction and behavioural intentions. Satisfaction mediated the relationship between member identity and behavioural intentions. In Study 2, managers and members expressed similar perceptions of the member identity dimensions: low power; urgency is issue-dependent; external legitimacy is recognized; members are perceived as legitimate; and most members exhibit high interest in their membership.Originality/valueThis study provides a deeper understanding of how member identity contributes to long-term relationships between members and fitness centres. It extends the body of consumer behaviour literature in the context of fitness centres.

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Section: Overall Discussionmentioning

confidence: 99%

“…63,000 FCs and 65 million members (EuropeActive, 2020). In Portugal, annual revenues are estimated at V289 million across 1,100 FCs, with 688,000 members (Pedragosa and Cardadeiro, 2020).…”

Section: Member Identity In Fitness Centresmentioning

confidence: 99%

Member identity in fitness centres and its consequences: an examination of members and managers' perspectives

Pedragosa

Biscaia²,

Naylor³

et al. 2023

IJSMS

Self Cite

View full text Add to dashboard Cite

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“…Mesmo após a pandemia, as estatísticas de download para estas apps permanecem elevadas, sendo esperado até final de 2022 que o número de downloads atinja os 3764 milhões (Statista, 2022). Assim, e para criar vantagem competitiva, os ginásios começaram a investir no uso de apps de fitness mas também noutros serviços tecnológicos inovadores, tais como aulas virtuais (via Internet, redes sociais por exemplo), Wearable Fitness Technology (Polar, Apple Watch, Fitbit, Myzone) e serviços on-demand (Les Mills on demand) (Pedragosa & Ferreira Barbosa, 2022).…”

Section: Introductionunclassified

Intenções Comportamentais, Uso da App do Ginásio e Satisfação Global dos Membros: Uma Análise Multigrupo

Ferreira Barbosa,

García-Fernandez,

Cepeda-Carrión

2024

Cuad. Psicol. Deporte

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It is known that gymnasium application (app) usage is associated with members' satisfaction with the brand. However, the difference in app usage considering diverse member characteristics has not been demonstrated. Thus, the aim of this study is to analyze whether the intention to use the gymnasium app, in the actual usage behavior and also in the overall satisfaction of members, varies according to gender, age, academic qualifications, and length of membership in the gymnasium. SmartPLS 3.3.3 software was used for data analysis. The measurement invariance of the composite models was tested using the three-step composite model measurement (MICOM). For the multigroup analysis (MGA), permutation was used and the path coefficients for each group were compared. The results from 1403 members showed that the influence of behavioral intentions on members' usage behavior and overall satisfaction varies according to members' sociodemographic characteristics and length of membership. The results also revealed that the influence of behavioral intentions on both overall member satisfaction and usage behavior is greater in males, younger members, those with lower educational qualifications, and those enrolled for less time in the gymnasium. These findings prove useful for gymnasium managers in helping to define better sport management strategies to achieve member satisfaction. In addition, this finding provides information to the designers of these applications, highlighting the features that users value most when using it. Es conocido que el uso de la aplicación (app) del gimnasio está asociado a la satisfacción de los miembros con la marca. Sin embargo, no se ha demostrado la diferencia en el uso de las aplicaciones teniendo en cuenta las distintas características de los miembros. Así, el objetivo de este estudio es analizar si la intención de uso de la app del gimnasio, en el comportamiento de uso efectivo y también en la satisfacción global de los miembros, varía en función del sexo, la edad, la calificación académica y el tiempo de afiliación al gimnasio. Para el análisis de los datos se utilizó el software SmartPLS 3.3.3. La invariabilidad de la medición de los modelos compuestos se comprobó mediante la medición del modelo compuesto en tres pasos (MICOM). Para el análisis multigrupo (AMG), se utilizó la permutación y se compararon los coeficientes de trayectoria de cada grupo. Los resultados de 1403 miembros mostraron que la influencia de las intenciones de comportamiento en la utilización de los miembros y la satisfacción general varía según las características sociodemográficas de los miembros y la duración de la afiliación. Los resultados también revelaron que la influencia de las intenciones de comportamiento tanto en la satisfacción general de los miembros como en el comportamiento de uso es mayor en los hombres, en los miembros más jóvenes, en los que tienen menor nivel académico y en los que llevan menos tiempo inscritos en el gimnasio. Estas conclusiones resultan útiles para que los gestores de los gimnasios puedan definir mejores estrategias de gestión deportiva para lograr la satisfacción de los miembros. Además, este hallazgo proporciona información a los diseñadores de estas aplicaciones, destacando las características que los usuarios valoran más a la hora de utilizarla. É conhecido que a utilização da aplicação (app) do ginásio está associada à satisfação dos membros com a marca. No entanto, a diferença de utilização da app considerando as distintas características dos membros não foi demonstrada. Assim, o objetivo deste estudo é analisar se a intenção de uso da app do ginásio, no comportamento efetivo de uso e também na satisfação global dos membros, varia de acordo com o sexo, idade, qualificações académicas e tempo de inscrição no ginásio. Para a análise de dados recorreu-se ao software SmartPLS 3.3.3. Foi testada a invariância da medição dos modelos compostos através da medição do modelo composto em três etapas (MICOM). Para a análise multigrupo (AMG), foi utilizada a permutação e foram comparados os coeficientes de percurso para cada grupo. Os resultados de 1403 membros mostraram que a influência das intenções comportamentais no comportamento de uso e satisfação global dos membros varia de acordo com as características sociodemográficas dos membros e o tempo de inscrição. Os resultados revelaram também que a influência das intenções comportamentais tanto na satisfação global dos membros como no comportamento de utilização é maior nos homens, nos membros mais jovens, naqueles com qualificações académicas mais baixas e inscritos há menos tempo no ginásio. Estas conclusões revelam-se úteis para os gestores dos ginásios, ajudando a definir melhores estratégias de gestão desportiva, para alcançar a satisfação dos seus membros. Além disso, esta conclusão fornece informação aos designers destas aplicações, destacando as características que os utilizadores mais valorizam quando a utilizam.

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“…According to the Fitness Barometer 2020 ( Pedragosa and Cardadeio, 2021 ), there was a 22.9% decrease in the average number of memberships in the fitness sector in Portugal, 27% of fitness clubs closed down and there was an 18.7% decrease in the number of fitness instructors in the industry. In Portugal’s Fitness Barometer 2021 ( Pedragosa et al, 2022 ), the decrease continues in the number of practitioners (491,355 in 2020 to 465,600 in 2021) and in the number of FPs working full-time in one gym or gym company (less 1.73% than in 2020). In 2021, there were 21,946 FPs titles in Portugal, 16,604 of which were Physical Exercise Technician (TEF) and 5,342 Technical Director (DT) ( Instituto Português do Desporto e Juventude [IPDJ], 2022 ).…”

Section: Introductionmentioning

confidence: 99%

“…Data from the Portuguese Fitness Barometer 2020 ( Pedragosa and Cardadeio, 2021 ) shows that only 26% of FPs work full-time at one gym or gym company and 43% work less than 20 h/week. The number of FPs working full-time at one gym or gym company decreased from 9,822 in 2020 to 9,652 in 2021 ( Pedragosa et al, 2022 ). In the characterization study of FPs in Portugal ( Ramos et al, 2021b ), it was found that most FPs are independent workers (68.1%) and the net salary received is between €631,98 and €842,63, despite that 86.2% had a bachelors’ degree or higher.…”

Section: Introductionmentioning

confidence: 99%

Quality of life of fitness professionals in Portugal: Comparative and correlation study

et al. 2022

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Fitness has been revealing a positive impact on the quality of life (QoL) of practitioners and fitness professionals (FPs) represent a role model for their customers in the fitness industry, emphasizing the need to know their QoL indices. The purpose of this study is to characterize the QoL of FPs in Portugal, compare it between groups and correlate QoL with sociodemographic and work-related variables. A total of 388 FPs answered an online survey about sociodemographic and work-related variables and the Portuguese version of the World Health Organization Bref QoL Assessment. Descriptive analysis, t-test, ANOVA, Kruskal-Wallis, Pearson and Spearman were used for statistical analysis. The results suggest that FPs in Portugal have different levels of QoL, considering the high standard deviation, with lower average indices than other countries. The lowest scores of QoL were verified in the environment domain. The results of the comparison between groups suggest that being male, married and having a master’s degree or higher were the characteristics with better indices of QoL. Age, professional experience and net salary reveal a positive relation/association with QoL. Body&mind group classes (GC) per week, maximal GC per day, paid and unpaid working hours per week and annual expenses related to the profession reveal a negative relation/association. Maximal GC per day results could be an important finding to help minimize the physical problems among FPs and body&mind GC per week results could be an indicator of the FPs adaptation that allows them to remain on the profession. Unpaid working hours per week has the highest number of significant relations/associations with QoL. These findings could be important to improve the QoL of FPs. Thus, they could result in better work capacity and, therefore, fewer professionals would abandon the profession. It would also have a positive impact on the fitness industry and on the promotion of physical activity for a healthier society. More research is needed regarding the QoL of FPs.

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Digital Transformation and Innovation in Portugal Fitness Centres

Cited by 6 publications

References 0 publications

Member identity in fitness centres and its consequences: an examination of members and managers' perspectives

Member identity in fitness centres and its consequences: an examination of members and managers' perspectives

Intenções Comportamentais, Uso da App do Ginásio e Satisfação Global dos Membros: Uma Análise Multigrupo

Quality of life of fitness professionals in Portugal: Comparative and correlation study

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