2This chapter highlights opportunities in the digital space for student affairs professionals. A blended approach, grounded in the new technology competency recently added in the ACPA and NASPA student affairs professional competencies, is proposed for student affairs professionals' digital identity development. It includes the awareness of one' s digital identity, formation of a digital decision-making model, and utilization of personal learning networks.Social networking tools have been available for over a decade, meaning today' s college students have utilized social media communication tools since they were in middle school (boyd, 2014). For student affairs professionals, the adoption of these tools started at later points in life, varying from graduate school to advanced career levels. Earlier technology adopters might have experimented with Myspace, AIM, or Yahoo messenger, then migrated to newer tools like LinkedIn, Facebook, or Instagram; however, later technology adopters likely did not use the first wave of social media tools at all. Regardless, throughout this entire time, little education has been provided NEW DIRECTIONS FOR STUDENT SERVICES •