Digital Strategies for Engendering Resilient, Adaptive, and Entrepreneurial Agility: A Configurational Perspective

Setia, Pankaj; Deng, Kailing; Pandey, Shreya; Sambamurthy, Vallabh

doi:10.1007/s10796-023-10448-9

Cited by 1 publication

(1 citation statement)

References 70 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Scholars have explored how organizations can develop and leverage agile capabilities to respond effectively to rapidly changing market conditions, customer preferences, and technological advancements [63]. This includes understanding the organizational structures, processes, and leadership approaches that can foster agility, such as the use of cross-functional teams, iterative development cycles, and flexible resource allocation [5].…”

Section: Agility and Adaptability As Key Strategic Responses To Marke...mentioning

confidence: 99%

Business Resilience for Small and Medium Enterprises and Startups by Digital Transformation and the Role of Marketing Capabilities—A Systematic Review

Hokmabadi,

Rezvani,

de Matos

2024

Systems

View full text Add to dashboard Cite

This study investigates the intersection of digital transformation, business resilience, and marketing capabilities, focusing on small businesses and startups. The digital revolution has significantly transformed business operations, supply chain management, and overall organizational performance. Conducted following PRISMA guidelines, this systematic literature review used the Scopus database, refining an initial 247 documents to 51 relevant studies. Key trends include the vital role of digital transformation in enhancing resilience, the use of emerging technologies for sustainable supply chains, and the importance of digital skills and knowledge management. Research highlights the implications of digital marketing and e-commerce adoption for SMEs, revealing the need for firms to develop dynamic capabilities to thrive in turbulent environments. However, gaps remain, such as understanding the long-term impacts of digital transformation, the interactions between digital maturity, innovation, and sustainability, and the necessity for comparative studies across industries and regions. Additionally, investigating how marketing capabilities contribute to resilience is essential, enabling small businesses and startups to withstand and recover from disruptions. Addressing these trends and gaps will enhance our understanding of digital transformation’s multifaceted implications for SMEs and startups, helping them leverage marketing capabilities to navigate challenges and seize opportunities in the digital era.

show abstract

Section: Agility and Adaptability As Key Strategic Responses To Marke...mentioning

confidence: 99%

Business Resilience for Small and Medium Enterprises and Startups by Digital Transformation and the Role of Marketing Capabilities—A Systematic Review

Hokmabadi,

Rezvani,

de Matos

2024

Systems

View full text Add to dashboard Cite

show abstract

Digital Strategies for Engendering Resilient, Adaptive, and Entrepreneurial Agility: A Configurational Perspective

Cited by 1 publication

References 70 publications

Business Resilience for Small and Medium Enterprises and Startups by Digital Transformation and the Role of Marketing Capabilities—A Systematic Review

Business Resilience for Small and Medium Enterprises and Startups by Digital Transformation and the Role of Marketing Capabilities—A Systematic Review

Contact Info

Product

Resources

About