Digital Revolution and its Impact on Working Women of Pakistan

Abstract

In this era of advancement and digitalization, active use of social media and online services has become an integral part of life. Today, educated working women of Pakistan use Facebook, Twitter, WhatsApp, YouTube, Uber, Daraz, Foodpanda, Tinder and many other applications and online services without any social hurdle. Online socialization has opened up some new financial and social opportunities for working women in Pakistan, making them more confident and independent than in the past. This study is an effort to examine the changes brought by the digital revolution in the lives of working women of Pakistan and to highlight its impact. Under the umbrella of uses and gratification theory and using in-depth interview method, findings indicate that using different digital platforms has become the personal and professional need of working women in Pakistan, and this digitalization has entirely changed their everyday routine.