2023
DOI: 10.17705/1cais.05201
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Digital Product Architecture and Customer Agility: Evidence from New Digital Ventures

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“…Enterprises rely on digital channels to establish unprecedented interaction capabilities with customers and expand brand influence through this benign interaction (Straker & Wrigley, 2016). Natural digital enterprises can quickly capture market changes, and applying digital technology in other enterprises can promote enterprises to improve customer perception and help enterprises integrate resources to seize fleeting market opportunities (Sadreddin et al, 2023). Besides, digitalization has enhanced the resilience and flexibility of the supply chain and has fundamentally changed the sustainability management of the supply chain network (Enrique et al, 2022; Yin & Ran, 2022).…”
Section: Theoretical Framework and Hypothesesmentioning
confidence: 99%
“…Enterprises rely on digital channels to establish unprecedented interaction capabilities with customers and expand brand influence through this benign interaction (Straker & Wrigley, 2016). Natural digital enterprises can quickly capture market changes, and applying digital technology in other enterprises can promote enterprises to improve customer perception and help enterprises integrate resources to seize fleeting market opportunities (Sadreddin et al, 2023). Besides, digitalization has enhanced the resilience and flexibility of the supply chain and has fundamentally changed the sustainability management of the supply chain network (Enrique et al, 2022; Yin & Ran, 2022).…”
Section: Theoretical Framework and Hypothesesmentioning
confidence: 99%