Digital political communication through a gender lens: discourses, themes, and inclusive language. A case study of two gender-balanced elections in Andalusia: 2018 and 2022
Juana María Ruiloba-Núñez,
María Goenaga Ruiz de Zuazu
Abstract:Electoral campaigns are particularly significant moments for identifying the available political options. Social media campaigns have become universal, and every candidate seeks to showcase their proposals and distinct political personality. The main goal of this article is to examine electoral political communication on social media platforms through a gender perspective. We analyze the messages posted on X (formerly Twitter) by candidates during the last two election campaigns in Andalusia. With a total samp… Show more
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